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Autosport Business

Covering industry news and insight into the business of motorsport

Lowe returns to F1 with Sauber via Zero sponsorship deal

Formula 1
F1 Formula 1
Lowe returns to F1 with Sauber via Zero sponsorship deal
Former McLaren technical director and Mercedes executive director Paddy Lowe has returned to Formula 1 as a sponsor of Sauber via his Zero Petroleum company.

Las Vegas GP helps to boost F1’s 2023 profits to $392 million

Formula 1
F1 Formula 1
Las Vegas GP helps to boost F1’s 2023 profits to $392 million

DHL extends record partnership with F1 beyond 20 years

Formula 1
F1 Formula 1
DHL extends record partnership with F1 beyond 20 years

IMS in trademark row with F1 over "greatest spectacle in racing" slogan

Formula 1
F1 Formula 1
IMS in trademark row with F1 over "greatest spectacle in racing" slogan

Why RB believes F1 team name debate is a "good problem to have"

Formula 1
F1 Formula 1
Why RB believes F1 team name debate is a "good problem to have"

Sunoco returns to F1 with Sauber after 48-year absence

Formula 1
F1 Formula 1
Sunoco returns to F1 with Sauber after 48-year absence

Why new British GP deal shows F1 and Silverstone need each other

Formula 1
F1 Formula 1
Why new British GP deal shows F1 and Silverstone need each other

Alpine F1 team hires road car specialist Woods for new COO role

Formula 1
F1 Formula 1
Alpine F1 team hires road car specialist Woods for new COO role

Ferrari market cap surges $7 billion amid Hamilton F1 bombshell

Formula 1
F1 Formula 1
Ferrari market cap surges $7 billion amid Hamilton F1 bombshell

F1 owner Liberty Media tops list of world’s most valuable “sports empires”

Formula 1
F1 Formula 1
F1 owner Liberty Media tops list of world’s most valuable “sports empires”

Ferrari enters world of yacht racing with veteran Soldini

General
MISC General
Ferrari enters world of yacht racing with veteran Soldini

McLaren F1 driver Norris partners with YouTube star Lenney

Formula 1
F1 Formula 1
McLaren F1 driver Norris partners with YouTube star Lenney

Prazer takes commercial reins at F1 in new role

Formula 1
F1 Formula 1
Prazer takes commercial reins at F1 in new role

Whisper retains Channel 4 F1 deal until 2026

Formula 1
F1 Formula 1
Whisper retains Channel 4 F1 deal until 2026

Why Aston Martin’s new investor is good news for F1

Formula 1
F1 Formula 1
Why Aston Martin’s new investor is good news for F1

Estrella Galicia leaves Ferrari for McLaren return in F1 beer merry-go-round

Formula 1
F1 Formula 1
Estrella Galicia leaves Ferrari for McLaren return in F1 beer merry-go-round

How F1 partner Tata is laying the groundwork for 8K TV future

Formula 1
F1 Formula 1
How F1 partner Tata is laying the groundwork for 8K TV future

Skarper partners Red Bull Advanced Technologies to develop electric bike system

General
MISC General
Skarper partners Red Bull Advanced Technologies to develop electric bike system

Mercedes to evaluate Luminar laser tech for F1 safety car

Formula 1
F1 Formula 1
Mercedes to evaluate Luminar laser tech for F1 safety car

The Ferrari that’s guaranteed to be on the F1 podium

Formula 1
F1 Formula 1
The Ferrari that’s guaranteed to be on the F1 podium

How Qatar is heralding a new age for motorsport in the Middle East

MotoGP
MGP MotoGP
How Qatar is heralding a new age for motorsport in the Middle East

Alpine F1 team completes €200 million stake sale to US investors

Formula 1
F1 Formula 1
Alpine F1 team completes €200 million stake sale to US investors

Toyota receives Autosport’s Pioneering and Innovation Award

Autosport Awards
AWD Autosport Awards
Toyota receives Autosport’s Pioneering and Innovation Award

Gulf Oil claims Autosport's new Brand Partnership of the Year award

Autosport Awards
AWD Autosport Awards
Gulf Oil claims Autosport's new Brand Partnership of the Year award

Silverstone wins Autosport’s Promoter of the Year Award

Autosport Awards
AWD Autosport Awards
Silverstone wins Autosport’s Promoter of the Year Award

The Olympian who saved Brazil's F1 race

Formula 1
F1 Formula 1
The Olympian who saved Brazil's F1 race

McLaren agrees F1 deal that lures Monster Energy from Mercedes

Formula 1
F1 Formula 1
McLaren agrees F1 deal that lures Monster Energy from Mercedes

SAP joins Mercedes F1 team as official partner from 2024

Formula 1
F1 Formula 1
SAP joins Mercedes F1 team as official partner from 2024

Aston Martin F1 team sells stake to private equity firm at $1billion valuation

Formula 1
F1 Formula 1
Aston Martin F1 team sells stake to private equity firm at $1billion valuation

New documentary explores why US companies are flocking to F1

Formula 1
F1 Formula 1
New documentary explores why US companies are flocking to F1

F1 not alarmed about spiralling Las Vegas GP costs

Formula 1
F1 Formula 1
F1 not alarmed about spiralling Las Vegas GP costs

F1 revenues up by 24% on 2022 in third quarter

Formula 1
F1 Formula 1
F1 revenues up by 24% on 2022 in third quarter

Williams F1 team lands multi-year partnership deal with THG

Formula 1
F1 Formula 1
Williams F1 team lands multi-year partnership deal with THG

Miami offers F1 fans ‘Grand Tour Experience’ with multiple seat option

Formula 1
F1 Formula 1
Miami offers F1 fans ‘Grand Tour Experience’ with multiple seat option

American Express lands partner role for F1 and Las Vegas GP

Formula 1
F1 Formula 1
American Express lands partner role for F1 and Las Vegas GP

Mercedes F1 team earned £474m in 2022

Formula 1
F1 Formula 1
Mercedes F1 team earned £474m in 2022

How Qatar is winning F1’s airline war

Formula 1
F1 Formula 1
How Qatar is winning F1’s airline war

Alpine F1 team posts profits for 2022 season

Formula 1
F1 Formula 1
Alpine F1 team posts profits for 2022 season

Aston Martin posts £53m loss for 2022 F1 season

Formula 1
F1 Formula 1
Aston Martin posts £53m loss for 2022 F1 season

ROKiT set to refile Williams F1 legal case in California after Florida dismissal

Formula 1
F1 Formula 1
ROKiT set to refile Williams F1 legal case in California after Florida dismissal

Why Sauber was F1’s "best deal" for Alfa Romeo

Formula 1
F1 Formula 1
Why Sauber was F1’s "best deal" for Alfa Romeo

Liberty: F1 Concorde discussion won't be "snot-gobbling fight"

Formula 1
F1 Formula 1
Liberty: F1 Concorde discussion won't be "snot-gobbling fight"

Liberty Media moves into MotoGP with Quint Events purchase

MotoGP
MGP MotoGP
Liberty Media moves into MotoGP with Quint Events purchase

Why Britain’s Triumph is committing its future to Moto2

Moto2
MOT2 Moto2
Why Britain’s Triumph is committing its future to Moto2

Why new CEO Bayer brings a fresh approach to AlphaTauri

Formula 1
F1 Formula 1
Why new CEO Bayer brings a fresh approach to AlphaTauri

How Alpine is keeping its Enstone base at F1’s cutting edge

Formula 1
F1 Formula 1
How Alpine is keeping its Enstone base at F1’s cutting edge

How MoneyGram provides a big boost for the Haas F1 team

Formula 1
F1 Formula 1
How MoneyGram provides a big boost for the Haas F1 team

Liberty admits that Las Vegas F1 race costs are rising

Formula 1
F1 Formula 1
Liberty admits that Las Vegas F1 race costs are rising

F1's second quarter income hit by Imola GP cancellation

Formula 1
F1 Formula 1
F1's second quarter income hit by Imola GP cancellation

Red Bull in talks with Hugo Boss for AlphaTauri F1 team title sponsorship

Formula 1
F1 Formula 1
Red Bull in talks with Hugo Boss for AlphaTauri F1 team title sponsorship

How Hungary's 2032 race deal reflects F1's long-term ambitions

Formula 1
F1 Formula 1
How Hungary's 2032 race deal reflects F1's long-term ambitions

F1 infrastructure debate ramps up as teams seek to level playing field

Formula 1
F1 Formula 1
F1 infrastructure debate ramps up as teams seek to level playing field

Why any F1 cost cap penalties will come earlier in 2023

Formula 1
F1 Formula 1
Why any F1 cost cap penalties will come earlier in 2023

Formula E set for return of Change. Accelerated. Live.

Formula E
FE Formula E
Formula E set for return of Change. Accelerated. Live.

CEO Interview: Why motorsport needs to set targets for female driver participation

General
MISC General
CEO Interview: Why motorsport needs to set targets for female driver participation

Key players Snow and Targett-Adams leave F1 organisation

Formula 1
F1 Formula 1
Key players Snow and Targett-Adams leave F1 organisation

F1 sponsorship: Why it’s easy for careless brands to waste a lot of money

Formula 1
F1 Formula 1
F1 sponsorship: Why it’s easy for careless brands to waste a lot of money

Aston Martin F1 team partners with Valvoline, runs one-off British GP livery

Formula 1
F1 Formula 1
Aston Martin F1 team partners with Valvoline, runs one-off British GP livery

The NFL and Hollywood lessons that Alpine’s US investors bring to F1

Formula 1
F1 Formula 1
The NFL and Hollywood lessons that Alpine’s US investors bring to F1

Alpine F1 secures €200m from investors including Ryan Reynolds

Formula 1
F1 Formula 1
Alpine F1 secures €200m from investors including Ryan Reynolds