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Autosport Business

Covering industry news and insight into the business of motorsport

Latest news on Autosport Business

Cloud cover for Aston Martin as CoreWeave deal struck

Formula 1
F1 Formula 1
Monaco GP
Cloud cover for Aston Martin as CoreWeave deal struck

F1 inks deal with Disney for Mickey Mouse merchandise

Formula 1
F1 Formula 1
Emilia Romagna GP
F1 inks deal with Disney for Mickey Mouse merchandise

Wickens: Taking the next step on the comeback trail

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Sponsored
Wickens: Taking the next step on the comeback trail

GM boss insists Trump tariffs will not impact Cadillac F1 project

Formula 1
F1 Formula 1
GM boss insists Trump tariffs will not impact Cadillac F1 project

Sending a message - Communications giant Infobip teams up with Haas F1

Formula 1
F1 Formula 1
Miami GP
Sending a message - Communications giant Infobip teams up with Haas F1

Rare Brawn F1 car could fetch $6.5m in Miami auction

Formula 1
F1 Formula 1
Miami GP
Rare Brawn F1 car could fetch $6.5m in Miami auction

Nasdaq teams up with Mercedes ahead of Miami GP

Formula 1
F1 Formula 1
Miami GP
Nasdaq teams up with Mercedes ahead of Miami GP

F1 signs PwC as official consulting partner from Miami GP onwards

Formula 1
F1 Formula 1
Miami GP
F1 signs PwC as official consulting partner from Miami GP onwards

F1’s American revolution – how the series finally cracked the USA

Formula 1
F1 Formula 1
F1’s American revolution – how the series finally cracked the USA

On the cards – Lewis Hamilton teams up with Fanatics after London store launch

Formula 1
F1 Formula 1
On the cards – Lewis Hamilton teams up with Fanatics after London store launch

Electric dreams: Formula E executives pushing on with radical plans and silencing critics

Formula E
FE Formula E
Miami ePrix
Electric dreams: Formula E executives pushing on with radical plans and silencing critics

Tackling tariffs - Vowles explains Williams’ safeguards against market uncertainty

Formula 1
F1 Formula 1
Saudi Arabian GP
Tackling tariffs - Vowles explains Williams’ safeguards against market uncertainty

Gulf in class – Saudi Arabia told to improve grassroots motorsports to succeed at the top

Formula 1
F1 Formula 1
Saudi Arabian GP
Gulf in class – Saudi Arabia told to improve grassroots motorsports to succeed at the top

Faster pasta: Barilla name returns to F1 as official partner

Formula 1
F1 Formula 1
Bahrain GP
Faster pasta: Barilla name returns to F1 as official partner

More STEM opportunities as Formula E and PIF launch educational project

Formula E
FE Formula E
Miami ePrix
More STEM opportunities as Formula E and PIF launch educational project

McLaren, Deloitte and FIA to circulate sustainability handbook to F1 teams

Formula 1
F1 Formula 1
McLaren, Deloitte and FIA to circulate sustainability handbook to F1 teams

Formula E to showcase further community, inclusivity and sustainability initiatives at Miami E-Prix

Formula E
FE Formula E
Miami ePrix
Formula E to showcase further community, inclusivity and sustainability initiatives at Miami E-Prix

Cowell: “Business as usual” for Aston Martin in Japan after stake sale plan

Formula 1
F1 Formula 1
Japanese GP
Cowell: “Business as usual” for Aston Martin in Japan after stake sale plan

What does a special livery deliver for F1 teams?

Formula 1
F1 Formula 1
Japanese GP
What does a special livery deliver for F1 teams?

Aston Martin to sell F1 team stake as Stroll invests more money

Formula 1
F1 Formula 1
Aston Martin to sell F1 team stake as Stroll invests more money

The advanced welding technology that helped save lives in F1

Formula 1
F1 Formula 1
The advanced welding technology that helped save lives in F1

Rebel with a cause – New Racing Bulls partner aiming to complete the ‘challenger’s code’

Formula 1
F1 Formula 1
Chinese GP
Rebel with a cause – New Racing Bulls partner aiming to complete the ‘challenger’s code’

Following the puck – Kiro’s ownership team at home in Formula E

Formula E
FE Formula E
Following the puck – Kiro’s ownership team at home in Formula E

China in their hands – why aren't F1 teams brimming with Chinese partners?

Formula 1
F1 Formula 1
Chinese GP
China in their hands – why aren't F1 teams brimming with Chinese partners?

Three stripes and you're in – how Mercedes and adidas finally landed F1 collaboration

Formula 1
F1 Formula 1
Australian GP
Three stripes and you're in – how Mercedes and adidas finally landed F1 collaboration

Exx marks the spot – Racing Bulls welcomes ExxonMobil as new fuel partner

Formula 1
F1 Formula 1
Australian GP
Exx marks the spot – Racing Bulls welcomes ExxonMobil as new fuel partner

Will Cadillac divide American fans as US F1 presence grows?

Formula 1
F1 Formula 1
Will Cadillac divide American fans as US F1 presence grows?

Just the ticket – Alpine partners with viagogo to offer more fans the chance to watch F1 live

Formula 1
F1 Formula 1
Australian GP
Just the ticket – Alpine partners with viagogo to offer more fans the chance to watch F1 live

Charlotte Tilbury to fund female karting as F1 Academy deal is extended

F1 Academy
F1AC F1 Academy
Charlotte Tilbury to fund female karting as F1 Academy deal is extended

Mark Mann-Bryans: Having an ‘official vodka’ feels like a step too far for F1’s partnership push

Formula 1
F1 Formula 1
Mark Mann-Bryans: Having an ‘official vodka’ feels like a step too far for F1’s partnership push

F1 announces official vodka partner after LVMH deal

Formula 1
F1 Formula 1
F1 announces official vodka partner after LVMH deal

Las Vegas GP organisers say F1 race generated $934m in revenue for the area

Formula 1
F1 Formula 1
Las Vegas GP
Las Vegas GP organisers say F1 race generated $934m in revenue for the area

NEOM McLaren and TDK collaboration yielding success in Formula E 

Formula E
FE Formula E
Jeddah ePrix II
NEOM McLaren and TDK collaboration yielding success in Formula E 

Sweet dreams are made of teams – Airtasker and Racing Bulls highlighting unsung heroes

Formula 1
F1 Formula 1
Sweet dreams are made of teams – Airtasker and Racing Bulls highlighting unsung heroes

F1 announces new betting data supplier for 2025

Formula 1
F1 Formula 1
Bahrain Pre-Season Testing
F1 announces new betting data supplier for 2025

TAG Heuer makes timely move into F1 Academy

F1 Academy
F1AC F1 Academy
TAG Heuer makes timely move into F1 Academy

From banter to business: The changing role of social media in motorsports

Formula 1
F1 Formula 1
From banter to business: The changing role of social media in motorsports

Steiner dismisses Haas F1 lawsuit after mediation

Formula 1
F1 Formula 1
Steiner dismisses Haas F1 lawsuit after mediation

Brown hails unrivalled F1 commercial success story at McLaren

Formula 1
F1 Formula 1
Season launch
Brown hails unrivalled F1 commercial success story at McLaren

Getting to know you – Maaden putting its name out there with Aston Martin deal

Formula 1
F1 Formula 1
Getting to know you – Maaden putting its name out there with Aston Martin deal

Jack Whitehall to host F175 as Take That among artists to perform

Formula 1
F1 Formula 1
Season launch
Jack Whitehall to host F175 as Take That among artists to perform

Eddie Jordan-led consortium buys London Irish rugby club out of administration

General
MISC General
Eddie Jordan-led consortium buys London Irish rugby club out of administration

Eni happy returns – energy company back in F1 with Alpine

Formula 1
F1 Formula 1
Eni happy returns – energy company back in F1 with Alpine

F1’s Monaco Grand Prix gets its first title sponsor as TAG Heuer signs up

Formula 1
F1 Formula 1
F1’s Monaco Grand Prix gets its first title sponsor as TAG Heuer signs up

McLaren joins F1 in partnering with lottery operator Allwyn

Formula 1
F1 Formula 1
McLaren joins F1 in partnering with lottery operator Allwyn

Qiddiya circuit continues to build excitement ahead of planned opening

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Sponsored
Qiddiya circuit continues to build excitement ahead of planned opening

Idris Elba among new investors in Kiro Formula E team

Formula E
FE Formula E
Jeddah ePrix I
Idris Elba among new investors in Kiro Formula E team

Record title sponsorship for Williams F1 as Atlassian deal announced

Formula 1
F1 Formula 1
Record title sponsorship for Williams F1 as Atlassian deal announced

Lotto operator Allwyn joins F1 as partner

Formula 1
F1 Formula 1
Lotto operator Allwyn joins F1 as partner

Gulf Air continues as title sponsor of F1 Bahrain Grand Prix

Formula 1
F1 Formula 1
Gulf Air continues as title sponsor of F1 Bahrain Grand Prix

Netflix set to enter race for F1 broadcast rights in the United States

Formula 1
F1 Formula 1
Netflix set to enter race for F1 broadcast rights in the United States

Man versus machine learning – A2RL is bringing together human and AI potential on the racetrack

Sponsored
Sponsored
Man versus machine learning – A2RL is bringing together human and AI potential on the racetrack

First Mercedes apparel created by adidas launched ahead of F1 testing

Formula 1
F1 Formula 1
First Mercedes apparel created by adidas launched ahead of F1 testing

Bahrain International Circuit hitting the bullseye with diverse event strategy

Sponsored
Sponsored
Bahrain International Circuit hitting the bullseye with diverse event strategy

On the bubble – Moet & Chandon returns as F1 champagne provider

Formula 1
F1 Formula 1
On the bubble – Moet & Chandon returns as F1 champagne provider

Industry experts come together for inaugural Autosport Business Exchange: London

General
MISC General
Industry experts come together for inaugural Autosport Business Exchange: London

That’s Edutainment – F1 aiming to connect with all levels of fandom on a daily basis

Formula 1
F1 Formula 1
That’s Edutainment – F1 aiming to connect with all levels of fandom on a daily basis

Wolff: F1 Academy is not a “feminist crusade” as female participation in motorsport is rising

F1 Academy
F1AC F1 Academy
Wolff: F1 Academy is not a “feminist crusade” as female participation in motorsport is rising

Louis Vuitton becomes Australian GP's title sponsor

Formula 1
F1 Formula 1
Australian GP
Louis Vuitton becomes Australian GP's title sponsor

Zak Brown calls for Formula 1 steward system shake-up

Formula 1
F1 Formula 1
Zak Brown calls for Formula 1 steward system shake-up