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Autosport Business

Covering industry news and insight into the business of motorsport

Wolff: F1 Academy is not a “feminist crusade” as female participation in motorsport is rising

F1 Academy
F1AC F1 Academy
Wolff: F1 Academy is not a “feminist crusade” as female participation in motorsport is rising

Louis Vuitton becomes Australian GP's title sponsor

Formula 1
F1 Formula 1
Louis Vuitton becomes Australian GP's title sponsor

Zak Brown calls for Formula 1 steward system shake-up

Formula 1
F1 Formula 1
Zak Brown calls for Formula 1 steward system shake-up

“Zero grandstands” Qiddiya Speed Park aiming to redefine fan experience

General
MISC General
“Zero grandstands” Qiddiya Speed Park aiming to redefine fan experience

Autosport Business newsletter launching this Wednesday

General
MISC General
Autosport Business newsletter launching this Wednesday

Buenos Aires the next stop for the Formula 1 Exhibition

Formula 1
F1 Formula 1
Buenos Aires the next stop for the Formula 1 Exhibition

Goodwood Revival recognised for world first sustainable fuel effort

National
NTNL National
Goodwood Revival recognised for world first sustainable fuel effort

Alpine becomes Pramac's main partner in MotoGP

MotoGP
MGP MotoGP
Alpine becomes Pramac's main partner in MotoGP

Autosport Business Exchange brings together motorsport minds to discuss industry trends

Autosport Awards
AWD Autosport Awards
Autosport Business Exchange brings together motorsport minds to discuss industry trends

Gordon Ramsay to cater F1’s pit garage hospitality offering at 10 races

Formula 1
F1 Formula 1
Gordon Ramsay to cater F1’s pit garage hospitality offering at 10 races

How one social media post proved Hamilton’s financial worth to Ferrari

Formula 1
F1 Formula 1
How one social media post proved Hamilton’s financial worth to Ferrari

Aston Martin announces AI partnership with Arm with aims to close gender gap in motorsport

Formula 1
F1 Formula 1
Aston Martin announces AI partnership with Arm with aims to close gender gap in motorsport

Derek Chang announced as new Liberty Media president and CEO

Formula 1
F1 Formula 1
Derek Chang announced as new Liberty Media president and CEO

Google Cloud partnership to charge Formula E's AI future

Formula E
FE Formula E
Google Cloud partnership to charge Formula E's AI future

Alpine follow in McLaren and Red Bull footsteps with new kit partner

Formula 1
F1 Formula 1
Alpine follow in McLaren and Red Bull footsteps with new kit partner

Mercedes and Adidas enter into “groundbreaking” apparel partnership deal

Formula 1
F1 Formula 1
Mercedes and Adidas enter into “groundbreaking” apparel partnership deal

Pepperstone joins Aston Martin stable on multi-year partnership deal

Formula 1
F1 Formula 1
Pepperstone joins Aston Martin stable on multi-year partnership deal

TAG Heuer replaces Rolex as F1 official timekeeper

Formula 1
F1 Formula 1
TAG Heuer replaces Rolex as F1 official timekeeper

Aston Martin F1 still focused on 2025 despite 2026 regulations and Newey arrival

Formula 1
F1 Formula 1
Aston Martin F1 still focused on 2025 despite 2026 regulations and Newey arrival

Levelling up – how Formula 1's global audience is opening the door to new partnerships

Formula 1
F1 Formula 1
Levelling up – how Formula 1's global audience is opening the door to new partnerships

Liberty's MotoGP purchase delayed as EU opens in-depth investigations

MotoGP
MGP MotoGP
Liberty's MotoGP purchase delayed as EU opens in-depth investigations

F1 and Pacsun extend fashion licensing deal that aims to attract new Gen-Z fans

Formula 1
F1 Formula 1
F1 and Pacsun extend fashion licensing deal that aims to attract new Gen-Z fans

F1 TV named App of the Year at Apple awards

Formula 1
F1 Formula 1
F1 TV named App of the Year at Apple awards

Williams already banking on Sainz success as Santander sponsorship announced

Formula 1
F1 Formula 1
Williams already banking on Sainz success as Santander sponsorship announced

Chivas Regal gives Ferrari its own Tartan Army

Formula 1
F1 Formula 1
Chivas Regal gives Ferrari its own Tartan Army

Going for broke – AvaTrade secures fresh F1 link with Red Bull

Formula 1
F1 Formula 1
Going for broke – AvaTrade secures fresh F1 link with Red Bull

Alpine to sponsor Pramac MotoGP team from 2025

MotoGP
MGP MotoGP
Alpine to sponsor Pramac MotoGP team from 2025

The ‘three jewels’ in the desert that have turned the Lusail International Circuit into a worldwide destination

General
MISC General
The ‘three jewels’ in the desert that have turned the Lusail International Circuit into a worldwide destination

Sustainable Aviation Fuel deal with Qatar Airways moves F1 closer to Net Zero plans

Formula 1
F1 Formula 1
Sustainable Aviation Fuel deal with Qatar Airways moves F1 closer to Net Zero plans

A passion for fashion – female Formula 1 clothing brand heading for Las Vegas

Formula 1
F1 Formula 1
A passion for fashion – female Formula 1 clothing brand heading for Las Vegas

Glenfiddich and Aston Martin toast new partnership

Formula 1
F1 Formula 1
Glenfiddich and Aston Martin toast new partnership

What F1’s biggest partnership deal yet reveals about its progress

Formula 1
F1 Formula 1
What F1’s biggest partnership deal yet reveals about its progress

How “a commitment to disruption” has bonded Red Bull and Castore

Formula 1
F1 Formula 1
How “a commitment to disruption” has bonded Red Bull and Castore

Red Bull secures Neat new partnership for 2025 and beyond

Formula 1
F1 Formula 1
Red Bull secures Neat new partnership for 2025 and beyond

Williams and Duracell extend F1 sponsorship deal

Formula 1
F1 Formula 1
Williams and Duracell extend F1 sponsorship deal

How F1 Academy is growing alongside F1 on path to self-sufficiency

F1 Academy
F1AC F1 Academy
How F1 Academy is growing alongside F1 on path to self-sufficiency

Harley-Davidson and MotoGP’s Dorna announce new collaboration

MotoGP
MGP MotoGP
Harley-Davidson and MotoGP’s Dorna announce new collaboration

How F1 created a November to remember for Las Vegas

Formula 1
F1 Formula 1
How F1 created a November to remember for Las Vegas

Liberty Media MotoGP takeover filed to European Commission for clearance

MotoGP
MGP MotoGP
Liberty Media MotoGP takeover filed to European Commission for clearance

Aston Martin announces partnership with Xerox for 2025 F1 season

Formula 1
F1 Formula 1
Aston Martin announces partnership with Xerox for 2025 F1 season

Liberty braced to deny fresh F1 takeover speculation following Maffei departure

Formula 1
F1 Formula 1
Liberty braced to deny fresh F1 takeover speculation following Maffei departure

Williams hails new partnership with robotaxi firm Zoox

Formula 1
F1 Formula 1
Williams hails new partnership with robotaxi firm Zoox

Maffei to step down as CEO of F1 owner Liberty Media

Formula 1
F1 Formula 1
Maffei to step down as CEO of F1 owner Liberty Media

F1 signs KitKat as championship’s official chocolate bar

Formula 1
F1 Formula 1
F1 signs KitKat as championship’s official chocolate bar

Film collaboration to take Ferrari to the Maximus for Las Vegas GP

Formula 1
F1 Formula 1
Film collaboration to take Ferrari to the Maximus for Las Vegas GP

Qatar poised for buy-in of Audi’s F1 team

Formula 1
F1 Formula 1
Qatar poised for buy-in of Audi’s F1 team

8 billion to 1: How Oracle’s cloud technology allows Red Bull to simulate success

Formula 1
F1 Formula 1
8 billion to 1: How Oracle’s cloud technology allows Red Bull to simulate success

IBM to join forces with Ferrari to bring tifosi closer to the team

Formula 1
F1 Formula 1
IBM to join forces with Ferrari to bring tifosi closer to the team

Liberty’s MotoGP takeover on course for completion with funds in place

MotoGP
MGP MotoGP
Liberty’s MotoGP takeover on course for completion with funds in place

What the potential $30m constructors’ windfall from Brazil could mean for Alpine

Formula 1
F1 Formula 1
What the potential $30m constructors’ windfall from Brazil could mean for Alpine

TV deals in spotlight as Brazilian GP shuts curtain on F1’s Americas triple-header

Formula 1
F1 Formula 1
TV deals in spotlight as Brazilian GP shuts curtain on F1’s Americas triple-header

F1 and American Express expand partnership to include grands prix across the world

Formula 1
F1 Formula 1
F1 and American Express expand partnership to include grands prix across the world

Honda set for Castrol MotoGP partnership after Repsol split

MotoGP
MGP MotoGP
Honda set for Castrol MotoGP partnership after Repsol split

Duracell becomes F1's first DRS zone sponsor in Las Vegas

Formula 1
F1 Formula 1
Duracell becomes F1's first DRS zone sponsor in Las Vegas

Pirelli drops US GP trophy design over potential copyright infringement

Formula 1
F1 Formula 1
Pirelli drops US GP trophy design over potential copyright infringement

F1 chief hints at Argentina return in wake of new Globant deal and rise of Colapinto

Formula 1
F1 Formula 1
F1 chief hints at Argentina return in wake of new Globant deal and rise of Colapinto

How stars like Taylor Swift and Eminem ended up at the F1 race in Austin

Formula 1
F1 Formula 1
How stars like Taylor Swift and Eminem ended up at the F1 race in Austin

Vowles: Williams building from the ground up with long-term F1 plan for success

Formula 1
F1 Formula 1
Vowles: Williams building from the ground up with long-term F1 plan for success

The evolution of a Formula 1 sponsorship deal

Formula 1
F1 Formula 1
The evolution of a Formula 1 sponsorship deal

Red Bull embraces stronger connection with partners AT&T

Formula 1
F1 Formula 1
Red Bull embraces stronger connection with partners AT&T