How serious is Sir Chris Hoy?
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How serious is Sir Chris Hoy?

By:
, Rob Ladbrook

Some see Sir Chris Hoy's upcoming drive at Le Mans this year as little more than a marketing exercise, but as ROB LADBROOK finds out, the Olympic hero is passionate about his motorsport exploits

It's all too easy to take a glance at Sir Chris Hoy's motor racing career and see it purely as a PR stunt.

All the signs are there. One of the world's largest car manufacturers - Nissan - has successfully rebranded Hoy into a racing driver, through campaigns in British GT and the European Le Mans Series, all with the Japanese firm's logo hanging proudly over him. Marketing genius some would say.

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