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Autosport Business

Covering industry news and insight into the business of motorsport

How stars like Taylor Swift and Eminem ended up at the F1 race in Austin

Formula 1
F1 Formula 1
How stars like Taylor Swift and Eminem ended up at the F1 race in Austin

Vowles: Williams building from the ground up with long-term F1 plan for success

Formula 1
F1 Formula 1
Vowles: Williams building from the ground up with long-term F1 plan for success

The evolution of a Formula 1 sponsorship deal

Formula 1
F1 Formula 1
The evolution of a Formula 1 sponsorship deal

Red Bull embraces stronger connection with partners AT&T

Formula 1
F1 Formula 1
Red Bull embraces stronger connection with partners AT&T

ERT undergoes rebrand to Kiro Race, will use Porsche power

Formula E
FE Formula E
ERT undergoes rebrand to Kiro Race, will use Porsche power

McLaren adds T-Mobile deal to network of partnerships

Formula 1
F1 Formula 1
McLaren adds T-Mobile deal to network of partnerships

Battling ‘big boys’ brings synergy to new Haas sponsorship deal

Formula 1
F1 Formula 1
Battling ‘big boys’ brings synergy to new Haas sponsorship deal

The die is cast as Hot Wheels partners with Formula 1

Formula 1
F1 Formula 1
The die is cast as Hot Wheels partners with Formula 1

Singapore Grand Prix rights owner charged in former transport minister gifts case

Formula 1
F1 Formula 1
Singapore Grand Prix rights owner charged in former transport minister gifts case

Mark Mann-Bryans: Latest global deal shows F1 is a luxury brand in itself

Formula 1
F1 Formula 1
Mark Mann-Bryans: Latest global deal shows F1 is a luxury brand in itself

How Austin has gone from lagging ticket sales to potentially breaking F1’s sprint race record

Formula 1
F1 Formula 1
How Austin has gone from lagging ticket sales to potentially breaking F1’s sprint race record

Hard Rock striking right chord with Red Bull as extended partnership deal announced

Formula 1
F1 Formula 1
Hard Rock striking right chord with Red Bull as extended partnership deal announced

How is artificial intelligence changing Formula 1?

Formula 1
F1 Formula 1
How is artificial intelligence changing Formula 1?

Shell and Mahindra Racing make leap forward with recycled E-Fluids in Formula E

Sponsored
Sponsored
Shell and Mahindra Racing make leap forward with recycled E-Fluids in Formula E

F1 chief legal officer Woodward Hill to leave

Formula 1
F1 Formula 1
F1 chief legal officer Woodward Hill to leave

F1 invests in sustainable plane fuel; "rationalising" calendar in net zero push

Formula 1
F1 Formula 1
F1 invests in sustainable plane fuel; "rationalising" calendar in net zero push

Repsol to end 30-year partnership with Honda in MotoGP

MotoGP
MGP MotoGP
Repsol to end 30-year partnership with Honda in MotoGP

Formula 1 confirms global partnership deal with Lenovo

Formula 1
F1 Formula 1
Formula 1 confirms global partnership deal with Lenovo

Las Vegas GP reveals support race, paddock ice rink for 2024 F1 race

Formula 1
F1 Formula 1
Las Vegas GP reveals support race, paddock ice rink for 2024 F1 race

Ferrari announce UniCredit partnership from 2025 season

Formula 1
F1 Formula 1
Ferrari announce UniCredit partnership from 2025 season

Ferrari and Santander announce sponsorship to end

Formula 1
F1 Formula 1
Ferrari and Santander announce sponsorship to end

Haas free to travel to Italian GP as Uralkali dispute resolved

Formula 1
F1 Formula 1
Haas free to travel to Italian GP as Uralkali dispute resolved

Liberty announces sale of F1 stock to fund MotoGP takeover

Formula 1
F1 Formula 1
Liberty announces sale of F1 stock to fund MotoGP takeover

Could a Formula 1 team be worth an 11-figure sum?

Formula 1
F1 Formula 1
Could a Formula 1 team be worth an 11-figure sum?

The backstage partner in a triple crown clean sweep

WEC
WEC WEC
The backstage partner in a triple crown clean sweep

Alpine to race with Deadpool & Wolverine livery in latest F1 movie tie-up

Formula 1
F1 Formula 1
Alpine to race with Deadpool & Wolverine livery in latest F1 movie tie-up

Mastercard returns to F1 with McLaren tie-up

Formula 1
F1 Formula 1
Mastercard returns to F1 with McLaren tie-up

Audi joins forces with BP for F1 2026 project

Formula 1
F1 Formula 1
Audi joins forces with BP for F1 2026 project

Ex-F1 chief marketing officer Norman joins Formula E

Formula E
FE Formula E
Ex-F1 chief marketing officer Norman joins Formula E

Liberty Global gains controlling stake in Formula E

Formula E
FE Formula E
Liberty Global gains controlling stake in Formula E

Why Las Vegas isn't sitting on its laurels despite year one F1 success

Formula 1
F1 Formula 1
Why Las Vegas isn't sitting on its laurels despite year one F1 success

F1 says Thailand, South Korea and Indonesia eyeing races

Formula 1
F1 Formula 1
F1 says Thailand, South Korea and Indonesia eyeing races

F1 to sell 10,000 "backpacker" tickets for 2024 Las Vegas GP

Formula 1
F1 Formula 1
F1 to sell 10,000 "backpacker" tickets for 2024 Las Vegas GP

FIM announces first Intercontinental Games for motorcycle racing

Other bike
Misc Other bike
FIM announces first Intercontinental Games for motorcycle racing

Andretti Cadillac to hire 60 UK staff as F1 push continues

Formula 1
F1 Formula 1
Andretti Cadillac to hire 60 UK staff as F1 push continues

F1 announces 24/7 streaming channel in the US

Formula 1
F1 Formula 1
F1 announces 24/7 streaming channel in the US

Ferrari announces HP as new F1 team title sponsor

Formula 1
F1 Formula 1
Ferrari announces HP as new F1 team title sponsor

How real-time scrutineering ensures fair and consistent competition in motorsport

General
MISC General
How real-time scrutineering ensures fair and consistent competition in motorsport

COTA: F1 and MotoGP double-header possible but not probable

Formula 1
F1 Formula 1
COTA: F1 and MotoGP double-header possible but not probable

Mercedes becomes first F1 team to exceed £500m turnover

Formula 1
F1 Formula 1
Mercedes becomes first F1 team to exceed £500m turnover

How data plays a role in every area of modern motorsport

General
MISC General
How data plays a role in every area of modern motorsport

How Liberty’s Las Vegas F1 gamble paid off

Formula 1
F1 Formula 1
How Liberty’s Las Vegas F1 gamble paid off

Getty Images acquires Motorsport Images

General
MISC General
Getty Images acquires Motorsport Images

Liberty “not planning to change” MotoGP under new ownership

MotoGP
MGP MotoGP
Liberty “not planning to change” MotoGP under new ownership

Why MotoGP fans must be patient and accept some pain with Liberty’s takeover

MotoGP
MGP MotoGP
Why MotoGP fans must be patient and accept some pain with Liberty’s takeover

F1 owner Liberty Media takes over MotoGP in $4bn deal with Dorna

MotoGP
MGP MotoGP
F1 owner Liberty Media takes over MotoGP in $4bn deal with Dorna

The lucrative deal that points to F1 Academy’s health

Formula 1
F1 Formula 1
The lucrative deal that points to F1 Academy’s health

How drivers need to multi-task in the high-tech world of modern endurance racing

IMSA
IMSA IMSA
How drivers need to multi-task in the high-tech world of modern endurance racing

MotoGP secures new television rights in the US

MotoGP
MGP MotoGP
MotoGP secures new television rights in the US

Why endurance racing is booming with a new breed of prototype sportscar

WEC
WEC WEC
Why endurance racing is booming with a new breed of prototype sportscar

Lowe returns to F1 with Sauber via Zero sponsorship deal

Formula 1
F1 Formula 1
Lowe returns to F1 with Sauber via Zero sponsorship deal

Las Vegas GP helps to boost F1’s 2023 profits to $392 million

Formula 1
F1 Formula 1
Las Vegas GP helps to boost F1’s 2023 profits to $392 million

DHL extends record partnership with F1 beyond 20 years

Formula 1
F1 Formula 1
DHL extends record partnership with F1 beyond 20 years

IMS in trademark row with F1 over "greatest spectacle in racing" slogan

Formula 1
F1 Formula 1
IMS in trademark row with F1 over "greatest spectacle in racing" slogan

Why RB believes F1 team name debate is a "good problem to have"

Formula 1
F1 Formula 1
Why RB believes F1 team name debate is a "good problem to have"

Sunoco returns to F1 with Sauber after 48-year absence

Formula 1
F1 Formula 1
Sunoco returns to F1 with Sauber after 48-year absence

Why new British GP deal shows F1 and Silverstone need each other

Formula 1
F1 Formula 1
Why new British GP deal shows F1 and Silverstone need each other

Alpine F1 team hires road car specialist Woods for new COO role

Formula 1
F1 Formula 1
Alpine F1 team hires road car specialist Woods for new COO role

Ferrari market cap surges $7 billion amid Hamilton F1 bombshell

Formula 1
F1 Formula 1
Ferrari market cap surges $7 billion amid Hamilton F1 bombshell

F1 owner Liberty Media tops list of world’s most valuable “sports empires”

Formula 1
F1 Formula 1
F1 owner Liberty Media tops list of world’s most valuable “sports empires”