A simulator has always been one of a Formula 1 team's most closely guarded secrets. Teams are anxious to protect their in-house developments and technologies so only a handful of people are allowed inside that room. The chance of an F1 fan getting a peek used to be pretty much impossible.
But earlier this month, renowned gaming company Logitech unveiled a radical new eSports competition that will not only let someone from the public in - but the room will become their office.
McLaren is bidding to find the "World's Fastest Gamer". Competitors will be pitted against each other on a host of racing games on different platforms, with a finale at McLaren's Technology Centre this autumn.