New Formula 1 chief Chase Carey has said he wants each grand prix to be a Super Bowl. He'd like to see all dates on the F1 calendar become "week-long extravaganzas with entertainment and music, events that capture a whole city".
It's a bold target. American football's biggest game of the year is screened in 180 countries in 25 languages. It attracts around 110million viewers in the US, and 140,000 people visited Houston for this year's edition, which took place last Sunday between the New England Patriots and Atlanta Falcons.
The most expensive tickets will set you back around £9000. Over 70% of active TV screens in the US are tuned to the broadcast, while a 30-second commercial costs around £3.5m - £116,667 per second.