The sight of Max Verstappen taking a Red Bull Formula 1 car for a spin around one of the most famous alpine ski courses in Kitzbuhel, Austria made for great television.
It's nothing unusual for Red Bull. The four-time world champion team's cars have performed doughnuts on a helipad high above Dubai, zipped along the world's highest driveable road in India and messed about on frozen lakes. But it's something we don't see anywhere near enough in F1.
This stunt will have required serious planning, and doubtless expense. Even to get the car there, it had to be transported by helicopter, crane and chairlift. Pirelli was called upon to produce two bespoke sets of spiked tyres, which had to be enhanced on site with snow chains when a rise in temperatures made the snow become softer and wetter.