Unsurprisingly, a declaration that the time was right for the NASCAR Cup Series to take on hybrid power went down badly in the groupthink bubble of social media. But this wasn't a throwaway, pie-in-the-sky idea. It was a 1685-word blog from Penske's 2012 Cup champion Brad Keselowski that was published on the series' official website.
As that number of words suggests, Keselowski's plan is comprehensive. He tackled the issue of cost, the system in which hybrid power would be utilised, and he even discoursed on why it would create 1000bhp stock cars that could put on a better show.
The reaction in the American media has been surprisingly quiet. Few really reacted when it first came out, and even now few have considered what Keselowski is proposing. It's even odder when you consider the US buys more hybrid cars than any other nation outside Japan.