Series unveils new look
CART has unveiled a new logo and corporate identity, as it attempts to rebuild for the future in the wake of a raft of defections to the rival IndyCar series
The new logo, a white arrow on an orange background, is the latest step in CART's rebranding. From this season, the championship will adopt the title 'Bridgestone presents the Champ Car World Series powered by Ford' in deference to its two main sponsors.
CART boss Chris Pook said: "Today's announcement is a major step toward taking this series not only to where we want it to be - but to a position befitting the heritage, status and challenge of the Champ Car World Series. The new look of the series will provide a solid platform for Champ Car, Bridgestone and the Ford Motor Company to move into what will be a very successful future."
A press release issued by CART about the new logo said: "The new arrow-style icon melds the directional arrows on computer keyboards and traffic signs, pointing toward the series' passion for technology as well as the urban environment where it competes. The orange colour incorporated in the logo reflects the energy created by the cars, venues, fans, teams and drivers of the series."
Be part of the Autosport community
Join the conversationShare Or Save This Story
Hulkenberg set for Audi switch after Haas departure revealed
MotoGP Spanish Grand Prix: Start time, how to watch and more
Red Bull’s F1 rivals facing 2027 wait if they want Newey
The plot twist that gave Arrow McLaren’s Ward his first IndyCar win as team principal
How motorsport is embracing the opportunities of AI
The unlikely series providing an open door to innovation
Autosport writers' most memorable moments of 2023
How a lost Lotus that could have revolutionised Can-Am finally came to life
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments