Formula E enjoys record-breaking TV viewing figures for 2020-21 season

Formula E reports record-breaking live audience viewing figures for the recent 2021 season, including a 156 per cent growth in the UK following the much-anticipated return of the London E-Prix.

Formula E enjoys record-breaking TV viewing figures for 2020-21 season

The numbers released by the championship reveal a 32 per cent growth of the cumulative audience to a total of 316 million.

These related to the 2019-20 season, although that campaign was heavily disrupted by the global health crisis before the season rounded out with six races held over nine days in Berlin.

The growth is attributed to the increase in the number of free-to-air TV rights deals, with broadcasting agreements leading to “alignment on [race] start times” to help a 26 per cent increase in the time viewers tune in live to watch.

A reported 62 per cent share of the audience tuning in live for 2020 marks a record figure for Formula E.

The return of the London E-Prix, with the double-header event at the ExCeL Centre allowing the UK capital to feature for the first time since Battersea Park in 2015-16, and the races being broadcast live on Channel 4, paved the way for a 156 per cent boost to the national audience.

Major gains in other markets are headlined by the German audience rising by 338 per cent, while Brazil recorded a leap of 286 per cent.

Pascal Wehrlein, Porsche, Porsche 99X Electric, Sergio Sette Camara, Dragon Penske Autosport, Penske EV-5

Pascal Wehrlein, Porsche, Porsche 99X Electric, Sergio Sette Camara, Dragon Penske Autosport, Penske EV-5

Photo by: Sam Bloxham / Motorsport Images

Formula E chief executive officer Jamie Reigle, the former commercial director at Manchester United, said: “This was a record-breaking year for Formula E as we worked with our teams, media partners and sponsors to deliver a fan-first strategy emphasising live race audience development and direct engagement on our digital platforms.

“It’s clear there is strong fan interest in Formula E’s electric racing in cities and we are delighted to see our strategy of partnering with broadcasters committed to localised, engaging and accessible free-to-air coverage paying off.

“We are set for a fantastic [eighth season] as we welcome back fans at our races in some of the most iconic city locations in the world.

“We are focused on strengthening our broadcaster footprint and relationships, increasing our global audiences and delivering an integrated media platform to serve our fans and support our continued growth.”

Although not included in the official statistics, Autosport understands that the energy debacle in the first Valencia E-Prix and the controversy spawned led to a major overnight growth in viewers who tuned in for the second race at the Circuit Ricardo Tormo.

shares
comments

Related video

DTM would be di Grassi's "first choice" if he exits Formula E
Previous article

DTM would be di Grassi's "first choice" if he exits Formula E

Next article

Formula E to drop unpopular qualifying format, introduce knock-outs

Formula E to drop unpopular qualifying format, introduce knock-outs
Load comments
How Mercedes's Formula E squad replicated the F1 team's best trait Plus

How Mercedes's Formula E squad replicated the F1 team's best trait

With its ultra-successful sister team in Formula 1 and a support network providing some of the best minds and resources in the business, Mercedes Formula E team principal Ian James knew his squad had all the winning ingredients. But mixing it together was no easy feat and required key attributes to be grown from within

How Formula E's polarising newcomer can prove himself Plus

How Formula E's polarising newcomer can prove himself

OPINION: Few figures in racing today divide opinion like Dan Ticktum. The Formula 2 race-winner now has the chance to wipe his professional slate clean with his move into Formula E, but it won't be easy at the squad which has brought up the rear for the past three years. Here are the three key criteria he must meet to make a lasting impression on the series

Formula E
Nov 27, 2021
How Mercedes pulled off a silent coup in Formula E Plus

How Mercedes pulled off a silent coup in Formula E

By virtue of its Formula 1 success, Mercedes was expected to rise to power in Formula E before long. That it won both the drivers' and manufacturers' championships this year, after only two seasons as a full works effort, belies a tricky path littered with potential pitfalls

Formula E
Nov 26, 2021
Why electric racing cars should be four-wheel drive Plus

Why electric racing cars should be four-wheel drive

OPINION: Circuit racing has traditionally favoured front- or rear-wheel-drive setups, eschewing the equal distribution of power. But for Formula E and other electric-powered series, our columnist believes it’s a perfect fit

Formula E
Oct 13, 2021
How motorsport's most prominent power couple found joint success Plus

How motorsport's most prominent power couple found joint success

The Wolffs have carved their own paths in motorsport, leading their respective teams to success in Formula 1 and Formula E. But the two came together last month as their drivers finished first and second in the FE drivers' championship - a feat they are hugely proud of. In a rare joint interview, they reflect on a remarkable season

Formula E
Sep 21, 2021
The top 10 Formula E drivers of 2020-21 Plus

The top 10 Formula E drivers of 2020-21

OPINION: The 2021 Formula E campaign was one without a narrative for much of the season, with no single car or driver able to break away from the pack. That makes choosing a top 10 especially difficult, particularly as the qualifying format meant some worthy performers were unable to enjoy their day in the sun

Formula E
Sep 19, 2021
How Mercedes and De Vries achieved Formula E glory the hard way Plus

How Mercedes and De Vries achieved Formula E glory the hard way

When Nyck de Vries dominated the first race of what would be the most controversial and unpredictable Formula E season to date, it looked as though Mercedes was in for a cakewalk. But as the campaign wore on, the path to a title double became increasingly rocky. Neither driver or team would be assured of the crown until the closing stages of the very final race on a weekend of struggle in Berlin

Formula E
Sep 17, 2021
The Formula E 'loan' deal that will keep its original missionary winning Plus

The Formula E 'loan' deal that will keep its original missionary winning

OPINION: The departure of Audi from Formula E meant its long-time driver Lucas di Grassi would need to find a new berth to stay on the grid. His deal at Venturi Racing will ensure the championship's first-ever race winner will remain competitive into the final year of the current Gen2 ruleset - although it may not be a long-term fit

Formula E
Sep 15, 2021