Are the teams holding F1 back?
F1 needs to generate new audiences. To do that, argues BEN ANDERSON, it needs to make sure its true stars are at the forefront and allowed to express themselves both on and off the track
There's been a lot of worried talk in the Formula 1 paddock this season. Audiences are falling and the sport is failing to generate new ones.
Setting aside accusations that F1's promoter doesn't promote the sport as well as it could, and the fact that its media strategy pretty much stops at the end of a TV camera lens, just how do you make the sport relevant to a new generation?
Share Or Save This Story
The supercharged Revolution that has piqued an Olympic legend's motorsport taste
How Radical revamped its record-breaking flagship model
Inside the lightweight Czech sportscar making its mark on the UK
Why the Jaguar E-type remains special at 60
How McLaren’s GT3 ‘single-seater’ defies expectations
How Radical's latest machines fare on track
From the archive: Button's last spell with Williams
Driving club racing's Revolution
DTM rivals question Lamborghini’s “overperformance” in Spielberg races
Red Bull staff being poached is a “natural development” – Marko
BTCC Brands Hatch: Vauxhall duo claim 1-2 in free practice
Vinales "looked like a cone" after Motegi sprint start woes
How Hulkenberg transformed his F1 career with Haas
Jon Noble: Why even F1’s cleverest minds get lost in explaining rollercoaster season
Can Alpine’s latest regime change shift its course?
What happened the last time Verstappen did community service
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
