A new way to experience Silverstone
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A new way to experience Silverstone

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One of motorsport's classic battlegrounds, Silverstone has now opened its National Lottery-funded Experience venue. Autosport went along to visit

Britain has been one of the world leaders in motorsport for decades, and Silverstone has played a key role throughout. People within the sport know that many teams and companies are based at or near the Northamptonshire venue, but it's a message that hasn't travelled as far as it should. Sally Reynolds, the woman behind the Silverstone Experience, believes it's time to start shouting a bit louder.

Reynolds arrived at Silverstone in 2011 as a consultant to see what could be done to attract more people and quickly saw a big opportunity. "It became apparent that Silverstone has an amazing story behind it, but nowhere at Silverstone were we telling the story of British motorsport, its role in global motorsport and Silverstone's position," says Reynolds, who is now chief executive of the Silverstone Heritage Ltd charity. "It also became apparent Silverstone couldn't pay for this itself."

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