Williams F1's Lance Stroll, Rob Smedley for Autosport International

The 2016 Formula 3 European champion and Williams performance chief Rob Smedley will join celebrations of the team's 40th anniversary at the Birmingham NEC on January 12-15.

Stroll, who will make his F1 debut in the Australian Grand Prix in March, will be at the show on Saturday January 14, one day before Smedley joins deputy team principal Claire Williams at the annual motorsport event.

"We are pleased to confirm that Lance Stroll and Rob Smedley will be joining our 40th anniversary celebrations at Autosport International," Claire Williams said.

"It's a great opportunity for fans to hear from Lance, and meet him, before he takes to the grid for the first time in Australia."

Stroll, Smedley and Williams are part of a major presence from the team that includes a display of race and title-winning cars spanning its four decades in F1.

Other Autosport International 2017 guests include IndyCar and Le Mans legends Dario Franchitti and Allan McNish, and British Touring Car champions Gordon Shedden, Matt Neal, Colin Turkington and Andrew Jordan.