When Liberty Media took control of the Formula 1 business nearly two years ago its bosses made one thing crystal clear - they believed Bernie Ecclestone had not fully exploited the commercial opportunities the championship provided.
A key area they singled out was sponsorship. And yet nearly two years after Chase Carey and co took control they are still relying on deals originally put together by Ecclestone.
As of the end of 2018, F1 has five major 'global partners' - Heineken, Pirelli, Rolex, DHL and Emirates - while there are also four less lucrative 'official sponsors' in AMG, Johnnie Walker, Tata and Amazon Web Services. All but the last of those deals began on Ecclestone's watch.