M-Sport shows off new look for 2023 WRC
M-Sport has revealed a bold new look with the launch of its Ford Puma ahead of the 2023 World Rally Championship.


The Ford squad has today taken the covers off the latest version of its Puma, which this year will be driven by an all-new driver line-up of 2019 world champion Ott Tanak and French rising star Pierre-Louis Loubet.
Tanak has returned to the Cumbrian squad to spearhead the team’s attack following his departure from Hyundai at the end of last year, after exercising an option leave the South Korean marque with a year remaining on his deal.
After impressing during a seven-round campaign last year, Loubet has earned a promotion to a second full-time seat at the squad for the year.
M-Sport will run three Pumas at selected rounds this season with privateer Jourdan Serderidis set to compete in Monte Carlo, Mexico, Sardinia and Kenya.

2023 M-Sport Ford Puma Rally1
Photo by: M-Sport
The team remains hopeful of adding nine-time world champion Sebastien Loeb to its line-up at selected events this year after failing a to reach a deal for the Frenchman to compete in next week’s season opener in Monte Carlo. Loeb joined M-Sport for four WRC rallies last year with the highlight being an 80th career win achieved on the Puma Rally1’s debut in Monte Carlo.
The new look Puma once again features backing from energy drinks giant Red Bull although the team has opted to replace its popular purple colour scheme with a new blend of blue and pink flashes. The Ford branding also remains prominent on the Puma bonnet.
The extension of Red Bull’s backing will mean both Tanak and Loubet will now be inducted as official Red Bull athletes. Serderidis will also adopt the new livery instead of his usual colours in Monte Carlo.

2023 M-Sport Ford Puma Rally1
Photo by: M-Sport
“Inspired by synthwave music, and maintaining its electrified look as a nod to the hybrid era, 2023’s livery features neon bolts of vibrant pink and electric blue across a canvas of the iconic Ford blue,” read a statement from the team press release.
“The team takes the success of 2022’s stunning livery and takes it one step further, hoping to make an impact in both colour and performance in 2023.”
The car will make its competitive debut when the WRC's 2023 season begins in Monte Carlo next week.

2023 M-Sport Ford Puma Rally1
Photo by: M-Sport
Related video

Renault launches new Rally3 car in Andorra
M-Sport to sacrifice WRC manufacturers' push for Tanak title bid

Latest news
Daytona 24, Hour 3: Cadillac leads Acura and Porsche
The #01 Chip Ganassi Racing Cadillac leads the Acuras of Meyer Shank Racing and Wayne Taylor Racing after three hours of action in the 61st Daytona 24 Hours.
Hughes "happy to feel a nudge" over the line from Evans after Diriyah FE energy shortage
McLaren Formula E driver Jake Hughes says he was "happy to feel a nudge" from Mitch Evans in the Diriyah E-Prix, which pushed him over the finish line for fifth.
Daytona 24, Hour 1: Acura leads, BMW in trouble early
Tom Blomqvist lead the opening hour of the Daytona 24 Hours aboard the Meyer Shank Racing Acura, as BMW became the first of the GTP manufacturers to hit trouble.
F1 champion Button "definitely interested" in NASCAR road course outings
The 2009 Formula 1 World Champion Jenson Button says competing in NASCAR Cup races on road courses is something he is "definitely interested in".
How fired-up Ogier became the WRC's ultimate Monte master
He may only be contesting a part-time campaign in the World Rally Championship these days, but Sebastien Ogier underlined that he's lost none of his speed in the 2023 season opener. Storming to yet another victory on the Monte Carlo Rally, the eight-time world champion rewrote the history books again as Toyota served notice of its intentions with a crushing 1-2
How Lancia pulled off its famous Monte Carlo giantkilling
Audi should have been invincible in the snowy conditions that typically greeted the World Rally Championship paddock in Monte Carlo. But unexpectedly warm weather for the 1983 season opener, combined with some left-field thinking from the Lancia crew turned the tables. Forty years on, team boss Cesare Fiorio reflects on a smash and grab
Why M-Sport has pinned all its efforts on a WRC reunion
M-Sport had a disastrous 2022 with its Rally1 Ford Pumas following Sebastien Loeb’s first-time-out win on the Monte. But now things are looking up with 2019 world champion Ott Tanak leading its attack, and the Cumbrian operation has optimism that it can challenge for a first title since Sebastien Ogier's departure at the end of 2018
The contenders seeking to take Rovanpera's WRC crown
As Kalle Rovanpera begins his World Rally Championship title defence in Monte Carlo, the Finn knows he has a target on his back. But who is best placed to knock the Toyota ace off his perch?
Why Rovanpera is anticipating a fight to defend his WRC title
Question: what could be harder than becoming the youngest-ever World Rally champion? Answer: becoming the youngest-ever two-time World Rally champion. That's quite the challenge facing Toyota's Kalle Rovanpera in 2022, particularly against rejuvenated opposition in the second year of the WRC's hybrid regulations
From F1 to WRC: Why Hyundai's new boss could be an inspired signing
OPINION: New Hyundai WRC team boss Cyril Abiteboul admits he’s got a lot to learn as he leads the marque's efforts to dethrone Toyota. But could his Formula 1 experience and evident strengths mean he turns out to be an inspired choice?
The ultimate rally car project the WRC is glad COVID killed
Toyota was unstoppable in the 2021 World Rally Championship, with an excellent 75% strike rate from 12 rallies. But in a scary proposition for its rivals, the Japanese marque had built a car for the final year of the previous regulations set which it believes was much faster and could feasibly have crushed the opposition completely. Here the story of its mothballed world-beater
Autosport writers' most memorable moments of 2022
The season just gone was a memorable one for many of our staff writers, who are fortunate enough to cover motorsport around the world. Here are our picks of the best (and in some cases, most eventful) from 2022
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.