Why MotoGP must try a bit of proactive promotion
Motorcycle racing's top echelon must do more to attract new viewers in this digital, instant-gratification age. Toby Moody suggests a few ideas for the rights holder to try
The future of the MotoGP championship is not only about the technical regulations but about the challenge of promotion, too. It is the Holy Grail for any championship rights holder.
Top of the table in that is TV and who sees the races. No TV equals, no sponsors. No sponsors equals club motorsport.
Share Or Save This Story
More from Toby Moody
Is it game over for Valentino Rossi?
Burgess surprised by Valentino Rossi's decision to part ways
Toby Moody previews the MotoGP showdown
Let's praise MotoGP for finding a solution
Toby Moody: Pedrosa bites back
Toby Moody: Marquez isn't dirty
Toby Moody: is Pedrosa just unlucky?
Lorenzo does a Rossi
Latest news
Why Imola could bring “more chaos” to the WEC
Alonso hit with penalty for Sainz clash in China F1 sprint
Norris had no reason to apologise for China F1 sprint showing, says McLaren
Supercars New Zealand: Heimgartner splashes to Taupo opener victory
Autosport Plus
Can anyone stop "changed" Bagnaia as Ducati tightens its grip on MotoGP?
The signs that MotoGP's Japanese powerhouses are changing for the better
The other Suzuki signing that could transform Honda's MotoGP form
How the MotoGP paddock has offered refuge to Suzuki's former team
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.