Motorsport Network and Difuzed launch joint venture for merchandising and licensing business

Partnering with leading licensing company Difuzed BV, the joint venture will begin with the launch of a new line of motorsport apparel.

Motorsport Network and Difuzed launch joint venture for merchandising and licensing business

London, Tuesday 9th March 2021: Motorsport Network has partnered with leading licensing company Difuzed BV to launch a new apparel line and business division: Motorsport Collection B.V.

The first project under the joint venture will be the launch of the Motorsport Collection product line, which will include apparel, accessories, and headwear. The first release of the apparel line will be launched at Motorsport Network’s online marketplace ASI Connect in March.

With 20 years of experience in the lifestyle product business, Difuzed BV brings a wealth of knowledge to the new Motorsport Network division with design-led product development. The company has a strong understanding of building the bridge between a brand and its audience to provide not only lifestyle products that epitomize quality and innovation but appeal to the fanbase. Big in the gaming and entertainment sectors, Difuzed’s current brand partners include: Marvel, Disney, Playstation, Xbox, and Nintendo, as well as the big retailers Inditex and H&M.

Gustavo Antonioni, COO of Difuzed BV said: “As part of our strategic growth, we are looking for partnerships that complement and strengthen our business. Given the opportunity to create a business in collaboration with Motorsport Network and their vision of a global digital portal for car and racing enthusiasts, it was only natural that we bring our expertise in design-led product development and manufacturing into the automobile and motorsport worlds to create a brand that is jointly owned by Motorsport Network and Difuzed BV. The Difuzed BV/Motorsport Network partnership is exactly the sort of marriage we are looking for as it capitalizes on our combined strengths.”

Oliver Ciesla, COO of Motorsport Network said: “We are excited to launch a bespoke fashion line designed for motorsport fans and car lovers and extremely pleased to have Difuzed BV by our side. More than 50 million people that share the passion for racing, motorsport tradition, and exceptional cars are following us on one of our digital channels every month. Our collections want to express a lifestyle of speed, strength, and courage and we want to offer motorsport fans an opportunity to express their passion also through fashion. But our product launch is only the first step of this joint venture and we look forward to working closely with Difuzed BV moving into the future as we establish the Motorsport Collection business.”

 

For more information, please contact:

Ravi Pankhania, Motorsport Network - Ravi.Pankhania@motorsport.com

About Motorsport Network

Every month over 56 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained, or simply to feed their passion for cars and racing.

We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games, and esports, so we leverage the network effect to add value to their experience.  We use our in-house technology and modern data tools to continuously test, learn, and improve. Our processes, content creation, and products are constantly evolving to better serve our audience.

About Difuzed BV

Difuzed BV having been in the licensing business for over 20 years, has mastered the craft of bringing entertainment, gaming, and global brands to life. Serving as an extension of the brands, Difuzed BV has been able to strengthen the awareness and loyalty of their carefully thought-out designs through top-quality lifestyle products, giving the fans the perfect mix of fun, distinctiveness, and value. Their collections of coordinated apparel, accessories, and headwear are unique and sought after by gaming and entertainment fans.

 

To read all Motorsport Network announcements, please click here.

shares
comments
ROC adds electric RX2e car to new 2022 Sweden event
Previous article

ROC adds electric RX2e car to new 2022 Sweden event

Next article

Magazine: How Aston Martin aims to become an F1 force

Magazine: How Aston Martin aims to become an F1 force
Rating the best drivers of the century so far Plus

Rating the best drivers of the century so far

Autosport's Top 50 feature has been a staple of the magazine for the past two decades since its first appearance in 2002. Here are the drivers that have featured most prevalently during that time

General
Jan 7, 2022
The best motorsport moments of 2021 Plus

The best motorsport moments of 2021

Motorsport produced one of its greatest years of all-time in 2021 despite a backdrop of ongoing COVID-19 challenges and an ever-changing racing landscape. Through the non-stop action Autosport has collected the finest moments from the past 12 months to highlight the incredible drama and joy motorsport generates

General
Dec 31, 2021
The racing comeback artists who resurrected long-dormant careers Plus

The racing comeback artists who resurrected long-dormant careers

Making it in motorsport can be tough, and sometimes drivers move elsewhere before their best chance arrives. Here are some of those who made it back

General
Dec 26, 2021
The hidden racing gem attracting ex-F1 heroes Plus

The hidden racing gem attracting ex-F1 heroes

It’s rarely mentioned when it comes to assessing the best national contests, but the Brazilian Stock Car series that reaches its climax this weekend has an ever-growing appeal. Its expanding roster of ex-Formula 1 names has helped to draw in new fans, but it's the closeness of competition that keeps them watching

General
Dec 10, 2021
The one-time Schumacher rival rebooting his career Down Under Plus

The one-time Schumacher rival rebooting his career Down Under

Joey Mawson made waves in the middle of the last decade, beating future Haas Formula 1 driver Mick Schumacher - among other highly-rated talents - to the 2016 German F4 title. A run in F1's feeder GP3 category only caused his career to stall, but now back in Australia Mawson's S5000 title success has set that to rights

General
May 8, 2021
The lesson football’s would-be wreckers could learn from racing Plus

The lesson football’s would-be wreckers could learn from racing

OPINION: The greed-driven push for a European Super League that threatened to tear football apart is collapsing at the seams. Motor racing's equivalent, the football-themed Superleague Formula series of 2008-11, was everything that the proposed ESL never could be

General
Apr 21, 2021
The F1 and Indy 'nearly man' that found contentment in Japan Plus

The F1 and Indy 'nearly man' that found contentment in Japan

Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands

General
Feb 27, 2021
The female all-rounder who arrived "too early" Plus

The female all-rounder who arrived "too early"

From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...

General
Feb 17, 2021