Why the intensity of F1 2021’s title fight plays into Red Bull’s ethos
After spending so many difficult seasons watching Mercedes clean up in Formula 1’s hybrid era, Red Bull has finally put together a package capable of fighting for the world championship. It’s therefore no surprise to see Max Verstappen and his team attacking with zero compromise in pursuit of glory
Red Bull has always approached Formula 1 on the front foot. It’s an attitude encapsulated in the unofficial company philosophy: “No risk, no fun.” Another cliché to describe it, perhaps, would be: “Go hard or go home.”
It is a credo, a modus operandi, that goes right back to Red Bull’s early days in Formula 1. When Red Bull joined the grid back in 2005, taking over the Jaguar team, Christian Horner decided the best way to guarantee success was to sign the greatest designer of his age.
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