The risk-laden sector at the heart of F1's latest sponsorship arms race
No self-respecting Formula 1 team is complete these days without a cryptocurrency sponsor and a cupboard full of non-fungible tokens. STUART CODLING digs into the new sponsorship battleground and casts an eye on its future
The Scottish journalist and poet Charles Mackay was best known for his book The Thames And Its Tributaries when, in 1841, he published a seminal text in the study of human stupidity, its insight rendered no less relevant by the passing of almost two centuries. In Extraordinary Popular Delusions and the Madness of Crowds, Mackay details subjects as diverse as the South Sea Bubble, the Crusades, and indeed ‘the Influence of Politics and Religion on the Hair and Beard’.
“Every age has its peculiar folly,” wrote Mackay, “some scheme, project or phantasy into which it plunges, spurred on by the love of gain, the necessity of excitement, or the force of imitation.”
Glory days for Tyrrell became increasingly infrequent after Jackie Stewart’s retirement. But in the latest instalment of his history of the team for Autosport's sister title GP Racing, MAURICE HAMILTON recalls how Ken Tyrrell’s plucky and defiantly small team stayed bold enough to innovate – springing a surprise with F1’s first six-wheeled car
While it launched the F1 career of a future world champion, STUART CODLING recalls that the BT60 was also the final nail in the coffin of a once-great marque 30 years ago. Here is its story
Multiple-title-winning designer and team boss Ross Brawn is finally leaving Formula 1 after nearly 50 years in motorsport. But he still has plenty of insights on what’s working and what comes next, as he revealed to Autosport in a far-reaching exclusive interview in Abu Dhabi
OPINION: Mattia Binotto’s departure from Ferrari will naturally bring a range of changes across the Formula 1 team. But how the changes shape up and the impact they could have is set to be dictated by a key direction Ferrari’s top dogs will need to pick
OPINION: Mercedes endured its worst season of the hybrid Formula 1 era, but was mercifully spared its first winless campaign in over a decade late on. It has owned up to the mistakes it made which led to its troubled W13. And while its task to return to title-challenging contention is not small, its 2022 season seems more like a blip than the beginning of a downward spiral.
Esteban Ocon likes to point out he’s the first driver since Lewis Hamilton to emerge from a spell as Fernando Alonso’s team-mate with a superior overall points record. While some may disagree, as LUKE SMITH discovered, the 2021 Hungarian GP winner reckons it’s not just luck which has made him France’s pre-eminent Formula 1 driver of the moment…
The death of Dietrich Mateschitz last month has not only deprived Red Bull of its visionary founder, it has shorn Formula 1 of one of its most influential benefactors. Mateschitz himself was famously media-shy, preferring to let the brand do the talking on his behalf. And, while it’s now normal to speak of Red Bull F1 titles and champions made, Mateschitz never assumed it would be easy or even possible – as ANTHONY ROWLINSON discovered during this previously unpublished interview from 2006…
OPINION: Teams that have dominated for long periods throughout Formula 1's history often take years to get back to the top of the tree once they've slipped down. But it remains to be seen whether the same will happen to Mercedes after a challenging 2022 season
Filming day gave Ferrari head start on Spain F1 upgrades
Russell: Mercedes F1 has "real shot" against Ferrari in Spanish GP