The risk-laden sector at the heart of F1's latest sponsorship arms race
No self-respecting Formula 1 team is complete these days without a cryptocurrency sponsor and a cupboard full of non-fungible tokens. STUART CODLING digs into the new sponsorship battleground and casts an eye on its future
The Scottish journalist and poet Charles Mackay was best known for his book The Thames And Its Tributaries when, in 1841, he published a seminal text in the study of human stupidity, its insight rendered no less relevant by the passing of almost two centuries. In Extraordinary Popular Delusions and the Madness of Crowds, Mackay details subjects as diverse as the South Sea Bubble, the Crusades, and indeed ‘the Influence of Politics and Religion on the Hair and Beard’.
“Every age has its peculiar folly,” wrote Mackay, “some scheme, project or phantasy into which it plunges, spurred on by the love of gain, the necessity of excitement, or the force of imitation.”
When Mansell and Senna settled their differences in an F1 pitlane scuffle
When Mansell and Senna settled their differences in an F1 pitlane scuffle When Mansell and Senna settled their differences in an F1 pitlane scuffle
How football has posed difficult questions for F1
How football has posed difficult questions for F1 How football has posed difficult questions for F1
Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out
Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out Why the reality of F1 engineering debriefs isn't what Drive to Survive makes out
How Tsunoda has eliminated a crucial F1 limitation
How Tsunoda has eliminated a crucial F1 limitation How Tsunoda has eliminated a crucial F1 limitation
How McLaren has revamped its F1 team to become a contender again
How McLaren has revamped its F1 team to become a contender again How McLaren has revamped its F1 team to become a contender again
Why precedent doesn’t favour Massa’s F1 legal challenge
Why precedent doesn’t favour Massa’s F1 legal challenge Why precedent doesn’t favour Massa’s F1 legal challenge
How a McLaren winner overshadowed by scandal was dealt self-inflicted setbacks
How a McLaren winner overshadowed by scandal was dealt self-inflicted setbacks How a McLaren winner overshadowed by scandal was dealt self-inflicted setbacks
The numbers that reveal F1's aerodynamic efficiency improvements
The numbers that reveal F1's aerodynamic efficiency improvements The numbers that reveal F1's aerodynamic efficiency improvements
WRC Chile: Tanak masterclass delivers victory for M-Sport
WRC Chile: Tanak masterclass delivers victory for M-Sport WRC Chile: Tanak masterclass delivers victory for M-Sport
Sims "surprised" to be leading 2023 IMSA standings with one race to go
Sims "surprised" to be leading 2023 IMSA standings with one race to go Sims "surprised" to be leading 2023 IMSA standings with one race to go
Vandoorne hopes Peugeot WEC deal won't compromise Aston Martin F1 reserve role
Vandoorne hopes Peugeot WEC deal won't compromise Aston Martin F1 reserve role Vandoorne hopes Peugeot WEC deal won't compromise Aston Martin F1 reserve role
WRC Chile: Tanak closing on victory as Hyundai pair fight for second
WRC Chile: Tanak closing on victory as Hyundai pair fight for second WRC Chile: Tanak closing on victory as Hyundai pair fight for second
Ranking the top 10 Benetton F1 drivers
Ranking the top 10 Benetton F1 drivers Ranking the top 10 Benetton F1 drivers
When Mansell and Senna settled their differences in an F1 pitlane scuffle
When Mansell and Senna settled their differences in an F1 pitlane scuffle When Mansell and Senna settled their differences in an F1 pitlane scuffle
The F1 treasure map where Hamilton hopes Mercedes hits gold
The F1 treasure map where Hamilton hopes Mercedes hits gold The F1 treasure map where Hamilton hopes Mercedes hits gold
The two F1 rules problems Perez’s recent mishaps expose
The two F1 rules problems Perez’s recent mishaps expose The two F1 rules problems Perez’s recent mishaps expose
How football has posed difficult questions for F1
How football has posed difficult questions for F1 How football has posed difficult questions for F1
The fans that offer a ray of light in an increasingly partisan F1
The fans that offer a ray of light in an increasingly partisan F1 The fans that offer a ray of light in an increasingly partisan F1
Japanese Grand Prix Driver Ratings 2023
Japanese Grand Prix Driver Ratings 2023 Japanese Grand Prix Driver Ratings 2023
How Verstappen’s crushing Japanese GP win showed Singapore was a blip
How Verstappen’s crushing Japanese GP win showed Singapore was a blip How Verstappen’s crushing Japanese GP win showed Singapore was a blip
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.