Haas and Williams linked to BWT F1 sponsor move

The iconic pink colour of Austrian water treatment company BWT could remain in Formula 1 this year, with sources indicating it has held talks with Haas and Williams

Haas and Williams linked to BWT F1 sponsor move

BWT was the title sponsor of Racing Point last year, having worked with the Silverstone-based outfit since 2017.

Its famous pink livery proved to be a standout in the series, and achieved its most famous moment when Sergio Perez triumphed at the Sakhir Grand Prix last year.

However, Racing Point's rebranding as Aston Martin, and preference to run a British racing green livery, meant that BWT's partnership with the team ended.

While there has been no confirmation that BWT will continue its involvement in F1, sources have indicated to Autosport that the company has been looking at two choices to keep its colours in grand prix racing.

One option is to move to Haas, which has been without a title sponsorship since a deal with energy drinks company Rich Energy collapsed midway through 2019.

Although requests to the American-owned team and BWT to comment on the possibility have not been responded to, rumours about the tie-up have accelerated after some intriguing comments in the German media.

With Mick Schumacher making his F1 debut for Haas this year, his uncle Ralf suggested to German publication Express that there could be a new sponsor and new colours for the team.

"A sponsor has just become available," said Schumacher. "Not that this particular colour comes into play with Mick."

Ralf Schumacher's son David (Mick's cousin) has competed in BWT's pink colours in the past, during his time with Ralf's and Gerhard Ungar's US Racing team in Formula 4.

It is understood, however, that Haas may not be BWT's only option, with sources revealing that the company has held talks with the Williams team too.

Williams is undergoing a revamp under new investors Dorilton Capital, and appeared to run its new FW43B in a plain blue livery at Silverstone on Wednesday.

Despite the early outing for the car, the team is not planning to hold a launch event until 5 March. The delay in revealing its 2021 challenger could be linked to the finalising of new sponsorship deals.

Williams has declined to comment on the specifics of any BWT talks.

A team spokesperson said: "Williams Racing is shaping an exciting new brand direction and commercial strategy and this is resulting in significant interest as we begin a new era for the team. By their nature these discussions are confidential so as a policy, we do not comment on any specifics or speculation."

BWT is active in the field of water treatment across a range of business, including drinking water systems, the pharmaceutical industry, heating and air conditioning systems and swimming pools. The boss and main shareholder is Mercedes chief Toto Wolff's friend Andreas Weißenbacher with his WAB Group.

The company had originally hoped to get involved in F1 in 2017 as a sponsor at Mercedes, but was only interested in doing so if it could rebrand the whole car pink.

With Mercedes not willing to move away from its silver colours, a deal was instead struck between BWT and Force India for it to be principal sponsor, before stepping up to become BWT title sponsor in 2020.

shares
comments
Key: F1 teams on target to recover lost downforce in 2021
Previous article

Key: F1 teams on target to recover lost downforce in 2021

Next article

Ricciardo: Death of "hero" Earnhardt impacted me hugely

Ricciardo: Death of "hero" Earnhardt impacted me hugely
The “solemn promise” that cost quiet hero Brooks an F1 title Plus

The “solemn promise” that cost quiet hero Brooks an F1 title

After two terrifying crashes, one of the best British racers of the 1950s retired before his career peaked. But that’s why GP Racing’s MAURICE HAMILTON was able to speak to Tony Brooks in 2014. Like his friend Stirling Moss, Brooks was regarded as one of the best drivers never to have won the world championship. Here, as our tribute to Brooks who died last month, is that interview in full

Formula 1
Jun 27, 2022
Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised Plus

Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised

AlphaTauri’s mission in F1 is to sell clothes and train young drivers rather than win the championship – but you still need a cutting-edge factory to do that. Team boss Franz Tost takes GP Racing’s OLEG KARPOV on a guided tour of a facility that’s continuing to grow

Formula 1
Jun 26, 2022
Connecting two of Ferrari's favourite F1 sons Plus

Connecting two of Ferrari's favourite F1 sons

Gilles Villeneuve's exploits behind the wheel of a Ferrari made him a legend to the tifosi, even 40 years after his death. The team's current Formula 1 star Charles Leclerc enjoys a similar status, and recently got behind the wheel of a very special car from the French-Canadian’s career

Formula 1
Jun 24, 2022
How a 30cm metal wire triggered open warfare in the F1 paddock Plus

How a 30cm metal wire triggered open warfare in the F1 paddock

Porpoising has become the key talking point during the 2022 Formula 1 season, as teams battle to come to terms with it. An FIA technical directive ahead of the Canadian Grand Prix and a second stay appearing on the Mercedes cars only served to create a bigger debate and raise tensions further

Formula 1
Jun 23, 2022
Does Verstappen have any weaknesses left? Plus

Does Verstappen have any weaknesses left?

Having extended his Formula 1 points lead with victory in Canada, Max Verstappen has raised his game further following his 2021 title triumph. Even on the days where Red Bull appears to be second best to Ferrari, Verstappen is getting the most out of the car in each race. So, does he have any weaknesses that his title rivals can exploit?

Formula 1
Jun 22, 2022
How F1's future fuels can shape the automotive sector Plus

How F1's future fuels can shape the automotive sector

In 2026, Formula 1 plans to make the switch to a fully sustainable fuel, as the greater automotive world considers its own alternative propulsion methods. Biogasoline and e-fuels both have merit as 'drop-in' fuels but, equally, both have their shortcomings...

Formula 1
Jun 21, 2022
The breakthrough behind Sainz’s best weekend of F1 2022 so far Plus

The breakthrough behind Sainz’s best weekend of F1 2022 so far

OPINION: Carlos Sainz came close to winning in Monaco but needed that race’s specific circumstances for his shot at a maiden Formula 1 victory to appear. Last weekend in Canada, he led the line for Ferrari in Charles Leclerc’s absence from the front. And there’s a key reason why Sainz has turned his 2022 form around

Formula 1
Jun 21, 2022
Canadian Grand Prix Driver Ratings 2022 Plus

Canadian Grand Prix Driver Ratings 2022

Plenty of high scores but just a single perfect 10 from the first Montreal race in three years, as Max Verstappen fended off late pressure from Carlos Sainz. Here’s Autosport’s assessment on the Formula 1 drivers from the Canadian Grand Prix

Formula 1
Jun 20, 2022