Ferrari Formula 1 team to run new livery from Japanese Grand Prix
Ferrari will run a new livery on its Formula 1 cars from this weekend's Japanese Grand Prix, Autosport can reveal
The changes mark the start of a new initiative from title sponsor Philip Morris International, which has kept a relatively low presence on the car despite its long association with Ferrari.
The scale of the rebranding of Ferrari's SF71H is yet not clear, but teaser images and a video leaked ahead of the official revealing at Suzuka on Thursday hint at new logos in prime spots - such as the engine cover, bargeboards and rear wing.
It is understood that the new livery will not be promoting any of Philip Morris's many brands or products though.
Instead, the change of colours marks a fresh push by the company to transform its business activities - especially in the fields of science, technology and innovation.
Earlier this year Philip Morris extended its title sponsorship with Ferrari until 2021, which it declared would be a key platform for its efforts to develop smoke-free technologies that moved away from its tobacco origins.
Previous article
How Mercedes turned the tables on Ferrari in F1 2018 tech battle
Next article
FIA formalises court date for Haas's F1 Italian GP exclusion appeal
About this article
| Series | Formula 1 |
| Teams | Ferrari |
| Author | Jonathan Noble |
Albert Park Circuit Modifications Project
Mercedes-AMG F1 Team: Bahrain GP Race Debrief
Why the demise of F1's hypocritical spending habit is cause for celebration
For too long, F1's richest teams have justified being able to spend as much as they want because that's the way they've always conducted their business. STUART CODLING says that's no reason not to kick a bad habit
The double whammy that is defining Vettel’s F1 fate
It's been a tough start to Sebastian Vettel's Aston Martin F1 career, with a lack of pre-season testing mileage followed by an incident-packed Bahrain GP. But two key underlying factors mean a turnaround is not guaranteed
The diva that stole a march on F1’s wide-bodied opposition
In 2017 new F1 technical regulations were supposed to add drama - and peg Mercedes back. STUART CODLING looks at the car which, while troubled, set the stage for the wide-bodied Formula 1 era
The themes to watch in F1’s Imola return
Three weeks is a long time in Formula 1, but in the reshaped start to the 2021 season the teams head to Imola to pick things up after the frenetic Bahrain opener. Here's what to look out for and the developments to follow at the Emilia Romagna Grand Prix
The 'new' F1 drivers who need to improve at Imola
After a pandemic-hit winter of seat-swapping, F1 kicked off its season with several new faces in town, other drivers adapting to new environments, and one making a much-anticipated comeback. BEN ANDERSON looks at who made the most of their opportunity and who needs to try harder…
The delay that quashed Aston Martin’s last F1 venture
Aston Martin’s only previous foray into Formula 1 in the late 1950s was a short-lived and unsuccessful affair. But it could have been so different, says NIGEL ROEBUCK
Verstappen exclusive: Why lack of car-racing titles won't hurt Red Bull's ace
Max Verstappen’s star quality in Formula 1 is clear. Now equipped with a Red Bull car that is, right now, the world title favourite and the experience to support his talent, could 2021 be the Dutchman’s year to topple the dominant force of Lewis Hamilton and Mercedes?
Are we at peak F1 right now?
For many, many years Formula 1 has strived to do and to be better on all fronts. With close competition, a growing fanbase, a stable political landscape and rules in place to encourage sustainability, 2021 is on course to provide an unexpected peak
