F1 teams have expressed interest in Haas Automation equipment

Gene Haas says Formula 1 teams have contacted his outfit with interest in purchasing Haas Automation equipment

F1 teams have expressed interest in Haas Automation equipment

Haas currently supplies rival NASCAR teams alongside his Stewart-Haas operation with his company's equipment and hoped to use his F1 entry as a vehicle to further promote the machine tool brand when he joined the fray in 2016.

"We do it in NASCAR a lot, and a lot of our competing teams use Haas Automation equipment," said Haas.

"We've had Formula 1 teams ask about how to procure equipment from us, and if we weren't there, that's probably something that wouldn't have happened.

"If we can compete at these high levels, that gets us the notoriety we want for Haas Automation.

"On the marketing side of it, we bring customers to the races and that works really well because - especially in Formula 1 - it's pretty much impossible to even get into the pits unless you know a team, so we're bringing a lot of our special customers only to these racetracks.

"It makes them feel special, and that translates into their perception of us and how they relate to people in their industry.

"It just kind of builds on itself that this is a top-notch team in association with a top-notch machine tool builder, and that's the whole thing - the association of quality, performance and winning machine tools.

"There's a lot of interest, and it's good to keep people engaged - not just on the machine tool side, but on the racing side as well, and merging those things together."

Haas added a perk of having teams in two different racing series was that there has been a crossover of information.

"We're a NASCAR team and here we are doing Formula 1," he said.

"There's a lot of similar technologies and I've even had a lot of people from the Formula 1 side wanting to know how NASCAR guys do this, so there's a lot of interest.

"You have two sports that are at the top of their fields - stock car versus open-wheel racing - but they seem to have a lot of interest in how each of these entities have evolved over the years and what can be gleaned from the two series."

shares
comments
Red Bull's Daniel Ricciardo: I need to drive through my F1 problems
Previous article

Red Bull's Daniel Ricciardo: I need to drive through my F1 problems

Next article

Red Bull F1 launch: 2018 RB14 revealed in temporary livery

Red Bull F1 launch: 2018 RB14 revealed in temporary livery
The pioneering pair who brought a new glory era to an F1 heavyweight  Plus

The pioneering pair who brought a new glory era to an F1 heavyweight 

With the team’s founder now retired and a new boss at the helm, change was coming to Brabham – change that would shape the future of Formula 1. In the third part of our four-part history of Brabham, DAMIEN SMITH examines the effect Bernie Ecclestone had on the team

The combination behind the Silverstone racing battles Hamilton called "F1 at its best" Plus

The combination behind the Silverstone racing battles Hamilton called "F1 at its best"

OPINION: The late battling in the British Grand Prix wowed Formula 1 fans and surely represents the best racing action of the season so far. And there was a cocktail of factors that created the action, from which Carlos Sainz emerged as a popular new winner

How Ferrari’s Monaco headache became its Silverstone migraine Plus

How Ferrari’s Monaco headache became its Silverstone migraine

OPINION: Ferrari won the British Grand Prix with Carlos Sainz, but it ultimately cost Charles Leclerc a chance to make a bigger dent in Max Verstappen's title lead by leaving the Monegasque out on old tyres towards the end. Like Monaco, indecision over strategy proved to be the Scuderia's biggest issue - and if the team doesn't reflect, the headache can only intensify

Formula 1
Jul 5, 2022
The five factors behind Sainz winning a British GP he’d twice lost Plus

The five factors behind Sainz winning a British GP he’d twice lost

Formula 1 has a newest race winner, in a grand prix the victor appeared to have lost twice, only to charge back to headline a sensational and dramatic British Grand Prix. From a massive start crash to a late sprint finish, here’s how five factors saw Carlos Sainz take his maiden grand prix win

Formula 1
Jul 4, 2022
Why there was no case to answer in Aston’s latest F1 copycat saga Plus

Why there was no case to answer in Aston’s latest F1 copycat saga

The appearance of a revised Aston Martin in Spain caused controversy but PAT SYMONDS explains why the FIA investigation found the Silverstone team had no case to answer

Formula 1
Jul 3, 2022
Why it's Red Bull that really leads a three-way fight so far at Silverstone Plus

Why it's Red Bull that really leads a three-way fight so far at Silverstone

After a slow start to Friday at Silverstone, all the Formula 1 teams had to effectively cram in a day’s worth of practice into one hour. But there was still plenty to learn and while Ferrari topped the times, a three-way battle is brewing ahead of the British Grand Prix

Formula 1
Jul 2, 2022
Why the future is bright for the British GP Plus

Why the future is bright for the British GP

It wasn’t so long ago the situation looked bleak at Silverstone with the future of the British Grand Prix under threat. But a transformation has seen it restored to one of the most important races on the Formula 1 calendar, with bigger and better to come

Formula 1
Jul 1, 2022
Could mixed fortunes for F1's leading Brits turn around at Silverstone? Plus

Could mixed fortunes for F1's leading Brits turn around at Silverstone?

For the first time in many years, none of the local racers starts among the favourites for the British Grand Prix. But George Russell, Lewis Hamilton and Lando Norris could have reasons for optimism

Formula 1
Jun 30, 2022