Fernando Alonso was box-office gold for Formula 1, and knew the value of a good story. The next generation of McLaren drivers seem to have similar appreciation.
Impressive 2019 rookie Lando Norris has been snapped up early for 2020, which McLaren F1 CEO Zak Brown says was to avoid being part of the "silly season" this summer. And when Autosport asks Norris about exactly that, and committing to McLaren, Norris shoots back: "I would have loved to be part of the silly season!
"But I would still have loved to be part of McLaren after it. Just to be part of it would be cool. Just for the media side of things."