When it comes to storytelling you can't beat a protagonist overcoming trials and tribulations to ultimately triumph, most likely in an against the odds situation, to send everyone home with smiles on their faces.
Given the events of last weekend at Le Mans, and several similar stories of defeats snatched from the jaws of victory from that great race over the past two decades, the time has come for Toyota to get the prize that continues to elude it. Everyone should want it to happen in 2017.
The Toyota Le Mans saga already had a rich enough history that at 10 to three in France on Sunday afternoon, it appeared to be heading to a well-deserved conclusion. The race report introductions were already written: "Toyota finally broke its Le Mans hoodoo..." was a fantastic story.
The Japanese firm was about to get the ending its tale deserved, and the ones that got away in the past - take your pick from the 1990s or even as recently as 2014 - made what we were witnessing feel even more special.