The rumours of the FIAT empire taking title sponsorship of the works Yamaha team in MotoGP are now beyond rumours; we are just awaiting the announcement and colour scheme to be revealed. If Fiat were waiting for Valentino Rossi to sign for a further year with Yamaha - which he has - then surely Fiat can sign 'him' up, and that's what we've got.
The reasons for a car manufacturer sponsoring one of the leading MotoGP teams is not as bizarre as one may think.
The Italian car giant has always been interested in Rossi, ever since his first drive in a Ferrari F1 car at Fiorano back in early 2004, which culminated in a structured programme of testing through to the end of 2005. Rossi also tested a Maserati MC12 sportscar and a Fiat Punto Super 2000 rally car.
Fiat may well be in need of another superstar, now that Michael Schumacher has retired from racing. The pull of Rossi in Italy should not be underestimated - even compared to Schumacher's dominance in F1.