Codemasters signs an esports partnership with the world’s largest motorsport & automotive media company
Codemasters (AIM:CDM), the award-winning game developer of high-quality racing games including DiRT, GRID, ONRUSH and F1®, has closed a new agreement with Motorsport Network. The partnership will supercharge the esports programmes of some of Codemasters' key owned-IP titles, attracting mass participation through a global partnership with the motorsport & automotive powerhouse
Motorsport Network sits at the heart of racing, serving fans through an integrated digital ecosystem that speaks 17 languages and reaches over 30m people every month. With a portfolio that spans everything from racing websites such as Autosport.com and Motorsport.com to ticketing & events and an OTT racing television network, Motorsport Network has the fuel to power Codemasters' titles from market-leading games into global esport competitions.
The partnership, which fuses the best racing games with the biggest motorsport audience, will kick off with the eagerly anticipated launch of the critically acclaimed DiRT Rally 2.0 that comes to market on February 26th - with consumers purchasing the Deluxe Edition benefitting from early access on February 22nd. DiRT Rally 2.0 releases worldwide on the PlayStation®4 computer entertainment system, the Xbox One family of devices including the Xbox One X and Windows PC (DVD and via Steam).
DiRT Rally 2.0 promises the most immersive and truly focused off-road experience yet, including a new authentic handling model, tyre choice and surface deformation with 50 of the most powerful off-road cars ever built to tear through real-life off-road environments from New Zealand, Argentina, Spain, Poland, Australia and the USA, plus eight official circuits from the FIA World Rallycross Championship.
DiRT Rally 2.0 will be the starting point for an enduring joint venture to create, promote and manage an esports programme across Codemasters' future owned-IP racing games portfolio.
One of Motorsport Network's core strengths is as a convener and promoter of esports, with an established track record as a founding partner of the Le Mans esport Series and as the owner of 704Games, the official platform provider for the eNASCAR Heat Pro League.
Frank Sagnier, Codemasters' CEO said, "We are delighted to announce our partnership with Motorsport Network - a company that not only shares our love of motor racing, but has great expertise and an enormous consumer reach. The combination of our passionate communities, Codemasters' great games and Motorsport Network's impressive range of operations should make the next few years of esports very exciting."
James Allen, President, Motorsport Network said, "Codemasters is a trailblazing publisher that, by common consent, has defined racing games. Through this formidable alliance, we plan to put Codemasters' iconic titles at the heart of a new, global esports programme that we can deliver to the very heartland of motor racing's fan networks."
Previous article
Motorsport Stats launches the world's largest free results database
Next article
Honda juniors, British F3 champion get EF Open Winter Series slots
About this article
| Series | General |
LEGO Ferrari 488 GTE
Why Campos Never Made It Into Formula 1
The F1 and Indy 'nearly man' that found contentment in Japan
Having had the door to F1 slammed in his face and come within three laps of winning the Indianapolis 500, the collapse of a Peugeot LMP1 shot meant Japan was Bertrand Baguette's last chance of a career. But it's one which he has grasped with both hands
The female all-rounder who arrived "too early"
From Formula 3 to truck racing, Dakar and EuroNASCAR via a winning stint in the DTM, there's not much Ellen Lohr hasn't seen in a stellar racing career that highlights the merit in being a generalist. But she believes her career came too early...
How Radical's latest machines fare on track
The lightweight sportscar manufacturer has not rewritten the rulebook with its latest machines, but the new SR3 XX and SR10 still provide a step forward on its previous successful models
The real-life racing rogues stranger than fiction
The forthcoming Netflix film linking the world of underworld crime and motorsport plays on a theme that isn't exactly new. Over the years, several shady figures have attempted to make it in racing before their dubious dealings caught up with them
How a GP is thriving in a COVID-free territory
The New Zealand Grand Prix's mix of rising talent and big-name stars thrilled the crowds (yes, remember crowds?) assembled for the Toyota Racing Series meeting at Hampton Downs last weekend and left distant observers craving a repeat
How a much-changed Macau GP kept the party going
OPINION: The 67th edition of the Macau Grand Prix might have been a largely muted affair to the outside world without its international influx and star line-ups, another victim to the COVID-19 pandemic, but organisers deserve huge credit for keeping the party going
Engineer's view: Motorsport's revolutionary braking tool
Although brake pressure and temperature logging is commonplace, measuring and understanding braking performance hasn't been so straightforward. But that's about to change following the introduction of a groundbreaking new sensor
The high-tech materials helping Renault in its F1 rise
The Renault F1 team is at the vanguard of innovative solutions pushing development of the V6 turbo hybrid engine rules, embracing the full potential of material science in its bid to get back to the top
