Ex-MotoGP rider Max Biaggi joins Venturi in Formula E as ambassador

The Venturi Formula E team has made ex-MotoGP rider Max Biaggi a brand ambassador

Ex-MotoGP rider Max Biaggi joins Venturi in Formula E as ambassador

Biaggi, a friend of the Monaco-based electric vehicle manufacturer's CEO Gildo Pastor for more than 15 years, drove FE's demonstration car at last weekend's race in Rome.

The Italian's role will include helping to expand Venturi's brand ahead of the 20th anniversary of its revival in 2020, and will work with the eight drivers enrolled in its recently-unveiled Next Gen young electric driver scheme.

"I am very happy to start this new venture with an ambitious and pioneer man such as Gildo is," said Biaggi, who won 13 premier class races and was Valentino Rossi's main rival in the early '00s.

"We both have the desire to explore new projects, reaching new targets and go beyond.

"I am looking forward to a productive partnership and to contribute on the ongoing Venturi growth process."

Biaggi will be part of Venturi's on-site team at next weekend's FE race in Paris.

The squad is currently seventh in the 2017/18 teams' standings, with Edoardo Mortara claiming its best result of the season so far with second place in the second Hong Kong race.

Venturi has taken part in the two FE group manufacturers tests with Gen2 cars, at Monteblanco last month and Calafat earlier this week.

It's Calafat running was conducted by Tom Dillmann, who contested seven races for Venturi last season, and Next Gen academy member Arthur Leclerc - the younger brother of reigning Formula 2 champion and current Sauber Formula 1 driver Charles Leclerc.

"I have great affection for Max," said Pastor, who is working to break the 549km/h electric land speed record that Venturi currently holds in conjunction with the Ohio State University.

"He's open, determined and passionate, just as he was when I first met him.

"It is an honour for us to have him wear the Venturi colours. Undoubtedly, his presence at our side will help us in our growth process."

The latest edition of the Autosport podcast looks back on last weekend's Formula E race in Rome, which was won by Virgin Racing driver Sam Bird

shares
comments
New FE car 'between a prototype and single-seater' - Jaguar's Evans

Previous article

New FE car 'between a prototype and single-seater' - Jaguar's Evans

Next article

Alejandro Agag column: Season five FE race format will blow minds

Alejandro Agag column: Season five FE race format will blow minds
Load comments

About this article

Series Formula E
Teams Venturi
Author Alex Kalinauckas
How Vergne and Vandoorne found redemption in Rome Plus

How Vergne and Vandoorne found redemption in Rome

Another Formula E double-header, another double dose of frantic action. While the form guide remains unpredictable following fightback wins for Jean-Eric Vergne and Stoffel Vandoorne in Rome, the speed and consistency of Mercedes – both on and off the track – could have its rivals worried for what is to follow

Formula E
Apr 12, 2021
What Nissan's commitment to Gen3 reveals about Formula E's future Plus

What Nissan's commitment to Gen3 reveals about Formula E's future

Formula E's Gen3 era grid continues to take shape, after Nissan opted to commit to the series for another four years. Nissan's global chief operating officer explains why it has thrown its lot in with FE while other high-profile marques have decided to call it quits

Formula E
Mar 24, 2021
Why the new Formula E season got off to such a controversial start Plus

Why the new Formula E season got off to such a controversial start

With the new Formula E season belatedly getting underway in Saudi Arabia, the championship appeared to try to make up for lost time with an overspill of action and controversy on and off the track. While some talking points could have serious repercussions, it was an explosive opener for many reasons

Formula E
Mar 1, 2021
How Andretti is planning for life after BMW Plus

How Andretti is planning for life after BMW

Michael Andretti's team is a Formula E ever-present and that's not about to change despite BMW's forthcoming exit. But, with both its drivers contracted to the German giant and McLaren weighing up a possible entry, some key decisions lie ahead

Formula E
Feb 26, 2021
The eight major plotlines to watch in Formula E 2021 Plus

The eight major plotlines to watch in Formula E 2021

The delayed 2020-21 Formula E season gets underway this week with a double-header in Saudi Arabia. The testing times were too close to call a favourite, but that's not the only area of interest to follow as the championship enters a crucial year

Formula E
Feb 25, 2021
Why Formula E's 2021 season will be a crucial litmus test Plus

Why Formula E's 2021 season will be a crucial litmus test

As off-track politics threatens to overshadow events on it, the upcoming Formula E season is perhaps its most important since the championship's inception. And that's a shame, given that the focus should be on what promises to be its closest title fight yet

Formula E
Feb 24, 2021
How Mercedes and Porsche can avoid a difficult second FE album Plus

How Mercedes and Porsche can avoid a difficult second FE album

DS Techeetah remains FE's benchmark outfit, but it can expect a stiff challenge this year from two German automotive giants in their second seasons as full manufacturer entries. Here's how Mercedes and Porsche are doubling down to bridge the gap

Formula E
Feb 17, 2021
The magnificent seven Brits fighting for FE bragging rights Plus

The magnificent seven Brits fighting for FE bragging rights

A record seven British drivers will contest Formula E this season, including two squads with all-British lineups. But before they can consider challenging DS Techeetah for the crown, each must lead their teams' recovery to the top

Formula E
Feb 15, 2021