Why Alfa Romeo will define Marchionne's legacy
The return of Alfa Romeo to grand prix racing is even more significant than you might think. Formula 1 business guru MARK GALLAGHER explains why
When the late Sergio Marchionne signed off on his deal with Sauber's Frederic Vasseur to bring Alfa Romeo back into Formula 1 last season, it didn't generate quite the welter of enthusiasm the CEO of Fiat Chrysler and chairman of Ferrari might have wished for.
A splash of branding on the engine cover and the incorporation of Alfa Romeo into the team name appeared to some to be more about marketing or an astute political play, and less about racing.
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