What Ferrari must do to reach the peak in F1 again
Former Ferrari, Red Bull and McLaren engineer Rodi Basso on what he’s learned about successful teams, and what the famous Italian squad needs to do to get back on top in Formula 1
In the history of racing, Ferrari and Formula 1 have always appeared to be the two faces of the same medal. Their endeavours have inspired and changed many lives, including the life of this writer. It was a privilege to start my F1 career there (in 2000), where I learned the potential of a worldwide marketing, technology and business platform. I was also incredibly lucky to start working in a company such as Ferrari where my eyes could appreciate and learn what human, strategic and operational excellence look like.
But it is not only a matter of tech and business. Before everything, F1 is a sport and an entertainment. For this important reason, a fairly balanced turnover of winners has to be guaranteed.
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About this article
| Series | Formula 1 |
| Teams | Ferrari |
| Author | Rodi Basso |