The crypto sponsor collapse that shocked F1
Autosport Plus
Formula 1 Special feature

The crypto sponsor collapse that shocked F1

By:

Cryptocurrency exchanges and NFTs hit F1 in a sponsorship wave in 2021 but, as MARK GALLAGHER explains, the tide seems to be on its way out

Twenty years ago Formula 1 suffered an exodus of giant telecoms sponsors. Companies which rode the internet wave were then wiped out when investor confidence dissolved in the face of mounting losses and appalling governance. The dot-com bubble had well and truly burst.

Nortel (Williams) and Lucent (Jordan) were two such organisations. The former’s value crashed from £186billion to £2bn in two years, the latter collapsed after an £86million ‘accounting error’ was followed by sales in one quarter being overstated to the tune of £482m. 

shares
comments
Assessing Hamilton's remarkable decade as a Mercedes F1 driver Plus

Assessing Hamilton's remarkable decade as a Mercedes F1 driver

Many doubted Lewis Hamilton’s move from McLaren to Mercedes for the 2013 Formula 1 season. But the journey he’s been on since has taken the Briton to new heights - and to a further six world championship titles

Formula 1
Feb 2, 2023
Why new look Haas is a litmus test for Formula 1’s new era Plus

Why new look Haas is a litmus test for Formula 1’s new era

OPINION: With teams outside the top three having struggled in Formula 1 in recent seasons, the rules changes introduced in 2022 should have more of an impact this season. How well Haas does, as the poster child for the kind of team that F1 wanted to be able to challenge at the front, is crucial

Formula 1
Feb 2, 2023
The Mercedes F1 pressure changes under 10 years of Toto Wolff Plus

The Mercedes F1 pressure changes under 10 years of Toto Wolff

OPINION: Although the central building blocks for Mercedes’ recent, long-lasting Formula 1 success were installed before he joined the team, Toto Wolff has been instrumental in ensuring it maximised its finally-realised potential after years of underachievement. The 10-year anniversary of Wolff joining Mercedes marks the perfect time to assess his work

Formula 1
Feb 1, 2023
The all-French F1 partnership that Ocon and Gasly hope to emulate Plus

The all-French F1 partnership that Ocon and Gasly hope to emulate

Alpine’s signing of Pierre Gasly alongside Esteban Ocon revives memories of a famous all-French line-up, albeit in the red of Ferrari, for BEN EDWARDS. Can the former AlphaTauri man's arrival help the French team on its path back to winning ways in a tribute act to the Prancing Horse's title-winning 1983?

Formula 1
Jan 31, 2023
How do the best races of F1 2022 stack up to 2021? Plus

How do the best races of F1 2022 stack up to 2021?

OPINION: A system to score all the grands prix from the past two seasons produces some interesting results and sets a standard that 2023 should surely exceed

Formula 1
Jan 31, 2023
Who were the fastest drivers in F1 2022? Plus

Who were the fastest drivers in F1 2022?

Who was the fastest driver in 2022? Everyone has an opinion, but what does the stopwatch say? Obviously, differing car performance has an effect on ultimate laptime – but it’s the relative speed of each car/driver package that’s fascinating and enlightening says ALEX KALINAUCKAS

Formula 1
Jan 30, 2023
Why F1's nearly man is refreshed and ready for his return Plus

Why F1's nearly man is refreshed and ready for his return

He has more starts without a podium than anyone else in Formula 1 world championship history, but Nico Hulkenberg is back for one more shot with Haas. After spending three years on the sidelines, the revitalised German is aiming to prove to his new team what the F1 grid has been missing

Formula 1
Jan 29, 2023
The potential-laden F1 car that Ferrari neglected Plus

The potential-laden F1 car that Ferrari neglected

The late Mauro Forghieri played a key role in Ferrari’s mid-1960s turnaround, says STUART CODLING, and his pretty, intricate 1512 was among the most evocative cars of the 1.5-litre era. But a victim of priorities as Formula 1 was deemed less lucrative than success in sportscars, its true potential was never seen in period

Formula 1
Jan 28, 2023
Wolff: FIA political statement ban may not be so harsh
Previous article

Wolff: FIA political statement ban may not be so harsh

Next article

McLaren: Piastri's lack of experience won't hold team back

McLaren: Piastri's lack of experience won't hold team back