Sauber to run under Stake F1 Team name in 2024-25
The former Alfa Romeo Formula 1 outfit will run as Stake F1 Team Kick Sauber for the next two seasons, with KICK Sauber as the chassis name.
Online gambling firm Stake will continue as title sponsor, while in addition streaming company Kick.com has stepped up its involvement and acquired the naming rights to the chassis, which will be known as the KICK Sauber C44 next season.
The team used the Alfa Romeo name from 2019 until this year, with Sauber Motorsport remaining in the background as the company that operated the squad.
However, the purchase of the Sauber Group by Audi meant it was impossible for Alfa Romeo to remain involved, and the deal was not renewed when the contract expired.
The Sauber name will now return to frontline use for the two interim seasons in 2024 and 2025 before the Hinwil organisation switches to a full Audi identity in 2026.
In January the team announced its initial deals with Stake as the title sponsor alongside Alfa Romeo, and Kick as a “major partner”.
Stake and Kick.com share common Australian ownership, although they are independent companies. This year the latter’s branding featured in place of Stake at certain races, namely Australia, Spain, Belgium and Qatar. A special livery was used at the Spa event.
Photo by: Andy Hone / Motorsport Images
Zhou Guanyu, Alfa Romeo C43
It’s understood that on the same basis, the team is likely to officially run as Kick Formula 1 Team Sauber at some races in 2024.
“Sauber has always been about innovation, breaking the mould and defying convention,” said Sauber team representative Alessandro Alunni Bravi. “The partnership with Kick.com is the latest and boldest display of the philosophy that drives us.
“Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of F1. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”
Kick.com co-founder Bijan Tehrani added: “[The company] has seen tremendous growth since its inception and is continuing to make waves in the streaming industry.
“Kick’s content is fast-paced and engaging, like what we witness every grand prix weekend. Just like this partnership, Kick was essentially destined for the racetrack.
“We are thrilled to take our collaboration to an unparalleled magnitude, backed by our knowledge of the motorsport culture, and our passion for cutting-edge technology.“
Share Or Save This Story
Krack: Aston Martin F1 team no longer in “no-man’s land”
Gasly rues costly floor damage from Ocon contact in F1 Japanese GP
How an F1 underachiever became a Japanese political player
Audi announces F1 2026 season launch plan
Who is driving at the 2025 F1 Abu Dhabi post-season test?
National hopes: Bortoleto carries a new kind of pressure into his F1 homecoming
‘Being able to write my sprint notes by hand was a good sign’ says Marquez
Marco Bezzecchi says Mugello sprint was “gone” after Turn 1 error
Bagnaia pours cold water on Ezpeleta's safety proposals
The changing fortunes of F1's drivers with a point to prove
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments