Jordan Pondering Formula One Role

Eddie Jordan has hinted that he may be interested in making a full-time return to Formula One, to work with Bernie Ecclestone in helping boost the sport's popularity, despite ruling out any ambitions to get involved with team management again.

Jordan Pondering Formula One Role

Eddie Jordan has hinted that he may be interested in making a full-time return to Formula One, to work with Bernie Ecclestone in helping boost the sport's popularity, despite ruling out any ambitions to get involved with team management again.

Although Jordan will maintain some commercial ties with his Jordan Grand Prix team this year, following the takeover by the Midland Group, Jordan will no longer have a full-time role with the outfit and is scheduled to attend less than five races.

But amid speculation that he is keen to work with the sport's commercial boss Ecclestone, on the back of the pair spending time together recently, Jordan has hinted that he would be interested in boosting the sport's glamour appeal.

"We can make F1 more exciting and create a more razzamatazz weekend that will encourage people to come along and say, 'well, wasn't that the most incredible weekend!'" he told Autosport-Atlas in an exclusive interview. "Once I have had a bit of time off and got my head around it, and if I can be a help to Bernie, then that may be something that may or may not happen, I cannot say.

"I don't want it to sound like the razzamatazz is peripheral. I am talking about sensible promotional things that can encourage and make the actual GP race into a much bigger spectacle for the people who are there. And of course there are opportunities in TV that we need to exploit.

"I think that if celebrities come, as I said to Bernie the other day, if celebrities are given passes and are able to come, then the team should tell the promoter, the organiser, and the TV companies what celebrities are coming for the day so we can help them. That happens in other sports

"What happened with Jaguar at Monaco last year was mad. Here was a company, Ford, that had spent a lot of money placing cars in 'Ocean's 12', putting it on the F1 car, and the celebrities were kept away from everybody. I am not getting at Jaguar, don't think I am, but at Monaco last year we had Lionel Ritchie, Bono and Roman Ambramovich on the grid. That is our style…"

Jordan has also claimed that he may do some television work later this year â€" and emphasised that he will only appear at Grands Prix in 2005 if he has got plenty of work to do.

"In terms of bits of pieces of television, I enjoy it so much," he explained. " I know the first couple of races I won't have been at I will miss it terribly, so I will make a plan to do at least three or four races this year. But I don't want to go unless I am busy. There are a couple of opportunities for me and I will go being busy."

You can read the full interview with Eddie Jordan in this week's issue of the Autosport-Atlas Journal.

shares
comments
EJ ponders F1 return
Previous article

EJ ponders F1 return

Next article

Street Parade 'unsafe'

Street Parade 'unsafe'
Why Sainz is key to Ferrari achieving its chairman's F1 goals Plus

Why Sainz is key to Ferrari achieving its chairman's F1 goals

Although Ferrari's chances of title glory in 2022 have evaporated, chairman John Elkann expects the team to have chalked up both championships by 2026. Both require drivers to play the team game and, having now become more comfortable with the F1-75, Carlos Sainz may be Ferrari's key to title glory

How F1 has tried to avoid repeating its 2014 engine rules mistakes Plus

How F1 has tried to avoid repeating its 2014 engine rules mistakes

With Formula 1’s future engine regulations now agreed, MARK GALLAGHER wonders if they will provide a more competitive field than past attempts actually managed

Formula 1
Sep 26, 2022
How its faltering first turbo car advanced a Williams-Honda glory era Plus

How its faltering first turbo car advanced a Williams-Honda glory era

STUART CODLING charts the development of the Williams FW09, the ugly duckling that heralded the start of the title-winning Williams-Honda partnership

Formula 1
Sep 25, 2022
The Moss-Ferrari farce that current F1 drivers are thankfully spared Plus

The Moss-Ferrari farce that current F1 drivers are thankfully spared

Recent moves within the driver market have reminded MAURICE HAMILTON of a time when contracts weren’t worth the paper they weren’t written on…

Formula 1
Sep 24, 2022
Audi’s innovative first assault on grand prix racing Plus

Audi’s innovative first assault on grand prix racing

It has been a long time coming but Audi’s arrival in Formula 1 is finally on the horizon for 2026. But it won’t be its first foray into grand prix racing, as the German manufacturer giant has a history both long and enthralling

Formula 1
Sep 23, 2022
The seven factors powering Verstappen's 2022 F1 domination Plus

The seven factors powering Verstappen's 2022 F1 domination

After a tooth and nail and, at times, toxic Formula 1 world championship scrap last year, Max Verstappen's march to a second consecutive title has been the exact opposite. But has he really changed in 2022? Here's a dive into what factors have played a crucial role, both inside the Verstappen camp and elsewhere, in the Dutch driver's domination

Formula 1
Sep 23, 2022
Why Hamilton is still the man to keep driving Mercedes forward Plus

Why Hamilton is still the man to keep driving Mercedes forward

Lewis Hamilton’s words in a recent Vanity Fair interview define both his world-view and his approach to this season: one of perpetual struggle against adversity. As GP RACING explains, that’s what Lewis feeds off – and why, far from being down and nearly out, he’s using his unique skillset to spearhead Mercedes’ revival…

Formula 1
Sep 22, 2022
The time lag of ideas that offers intrigue over F1's future fight Plus

The time lag of ideas that offers intrigue over F1's future fight

The pecking order in 2022's Formula 1 season may look pretty static as the season draws to a close, but the unique nature of the cost cap means that preparation for next season takes precedence. New developments are being pushed back to 2023 - which could mask the technical development war ongoing...

Formula 1
Sep 22, 2022