EJ ponders F1 return

Although Jordan will maintain some commercial ties with his Jordan Grand Prix team this year, following its takeover by the Midland Group, Jordan will no longer have a full-time role with the outfit and is scheduled to attend less than five races.
But amid speculation that he is keen to work with the sport's commercial boss Ecclestone, on the back of the pair spending time together recently, Jordan has hinted that he would be interested in boosting the sport's glamour appeal.
"We can make F1 more exciting and create a more razzamatazz weekend that will encourage people to come along and say, 'well, wasn't that the most incredible weekend!'"he told autosport.com in an exclusive interview. "Once I have had a bit of time off and got my head around it, and if I can be a help to Bernie, then that may be something that may or may not happen, I cannot say.
"I don't want it to sound like the razzamatazz is peripheral. I am talking about sensible promotional things that can encourage and make the actual GP race into a much bigger spectacle for the people who are there. And of course there are opportunities in TV that we need to exploit.
"I think that if celebrities come, as I said to Bernie the other day, if celebrities are given passes and are able to come, then the team should tell the promoter, the organiser, and the TV companies what celebrities are coming for the day so we can help them. That happens in other sports
"What happened with Jaguar at Monaco last year was mad. Here was a company, Ford, that had spent a lot of money placing cars in 'Ocean 12', putting it on the F1 car, and the celebrities were kept away from everybody. I am not getting at Jaguar, don't think I am, but at Monaco last year we had Lionel Ritchie, Bono and Roman Ambramovich on the grid. That is our style...â€
Jordan has also claimed that he may do some television work later this year - and emphasised that he will only appear at grands prix in 2005 if he has got plenty of work to do.
"In terms of bits of pieces of television, I enjoy it so much,"he explained. " I know the first couple of races I won't have been at I will miss it terribly, so I will make a plan to do at least three or four races this year. But I don't want to go unless I am busy. There are a couple of opportunities for me and I will go being busy.â€

Previous article
Grapevine: Daily Grapevine Thursday Analysis - Australia
Next article
Jordan Pondering Formula One Role

About this article
Series | Formula 1 |
Author | Jonathan Noble |
EJ ponders F1 return
Trending
Starting Grid for the Emilia-Romagna Grand Prix
F1 Fast Facts: Emilia Romagna Grand Prix
Why Russell was right to be wrong about Bottas after Imola F1 clash
George Russell and Valtteri Bottas' collision at Imola on Sunday prompted fury in the Formula 1 paddock. But Russell's carefully-worded heartfelt statement later, acknowledging that his initial response was wrong, proved the right move
How Verstappen and Hamilton’s Imola clash sets the tone for F1’s 2021 title fight
In Max Verstappen's Formula 1 career to date, he has been cast as the 'pretender', an acknowledged top-line performer without the car to regularly challenge Lewis Hamilton. But that no longer applies in 2021, and the start to the Emilia Romagna Grand Prix was the most telling signal yet of what we can expect from their duel this year
How “overwhelming” McLaren move has given Ricciardo a new verve
Daniel Ricciardo has found a new lease of life at McLaren – a move that’s been years in the making, as he explains to STUART CODLING…
The German legend who raced and beat Nuvolari
Ninety years ago, Rudolf Caracciola became the first non-Italian to win the epic Mille Miglia. We look at how he stacks up to the most famous pre-war ace Tazio Nuvolari, one of the drivers he beat on that day in 1931
How 2021's midfielders have taken lessons from F1's top teams
Formula 1’s latest Imola adventure turned into an expensive trip for many teams due to several crashes throughout the weekend. While balancing the books is an added factor in 2021 with the cost cap, a few midfield teams have cashed in early on development investments
Emilia Romagna Grand Prix Driver Ratings
A frantic wet race at Imola produced plenty of excitement and drama as drivers scrabbled for grip. Amid the hatful of mistakes and incidents that ensued, who kept their noses cleanest?
How the Emilia Romagna GP result hinged on three crucial saves
Rain before the start of the Emilia Romagna Grand Prix promised to spice up the action, and the race certainly delivered on that. Max Verstappen got the best launch to win from Lewis Hamilton, but both got away with mistakes that could have had serious consequences
The back-bedroom world-beater that began a new F1 era
The first in a line of world beaters was designed in a back bedroom and then constructed in a shed. STUART CODLING recalls the Tyrrell 001