Jordan launch: F1 still in good shape
Jordan Formula 1 boss Eddie Jordan has claimed that his team's new sponsorship deal with air express giant DHL proves that Formula 1 is in good health, despite the global economic slowdown
DHL, a subsidiary of Deutsche Post WorldNet, was announced as the team's title sponsor at the launch of their new EJ12 F1 challenger at Brussels airport today.
Speaking at the launch, Jordan said: "There is much talk of tough times in F1, but this agreement demonstrates that our sport continues to provide an excellent global marketing platform. This is an exciting and historic day for the team."
Deutsche Post WorldNet corporate communications managing director Professor Dr Gert Schukies said: "F1 has proved to be the perfect tool to improve the international awareness of DPW. Now, by associating our famous DHL brand with the Jordan team, we are leveraging its potential on the greatest possible platform - the F1 circuit."
Jordan will still be sponsored by previous title sponsor Benson & Hedges but on a much smaller scale, with the brand appearing only on the nose of the car at the team's launch.
Jordan said: "Jordan would not be in the position it is in today without the support Benson and Hedges have given us since 1996 and we are delighted they have extended their agreement."
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