FIA names automotive executive Natalie Robyn as first-ever CEO

The FIA has announced the appointment of Natalie Robyn as its first-ever CEO in a boost to the governing body’s management structure.

FIA names automotive executive Natalie Robyn as first-ever CEO

Following his election as FIA president last December, Mohammed Ben Sulayem set out a plan to reform much of the management structure at the organisation, as well as pursuing a new governance structure.

One plan Ben Sulayem had in place was to appoint a CEO for the first time in the FIA’s history, setting up a working group in the early months of the year.

On Thursday, the FIA announced that Robyn would be joining “in the near future” to take up the role of CEO.

Robyn has more than 15 years of experience in the automotive industry, previously serving as the CEO of Volvo in Switzerland since 2017, as well has holding management positions at Nissan and DaimlerChrysler.

According to the FIA, Robyn “will be responsible for the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to deliver the leadership’s vision of reform the federation.”

The statement added: “Natalie will also develop new commercial growth plans to increase and diversify the FIA’s revenue streams, ensuring financial stability to provide more resources for our members.”

“I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation,” said Robyn.

“I look forward to working with members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”

Ben Sulayem hailed the appointment of Robyn as being a “transformative moment for our federation.”

“Her extensive experience and leadership will be crucial to improving our finances, governance and operations,” he said.

“She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our members and I welcome her to the team.”

shares
comments
No one could've done better than de Vries on F1 debut - Wolff
Previous article

No one could've done better than de Vries on F1 debut - Wolff

Next article

Which F1 driver has the most race starts? Hamilton, Raikkonen and more

Which F1 driver has the most race starts? Hamilton, Raikkonen and more
How F1 has tried to avoid repeating its 2014 engine rules mistakes Plus

How F1 has tried to avoid repeating its 2014 engine rules mistakes

With Formula 1’s future engine regulations now agreed, MARK GALLAGHER wonders if they will provide a more competitive field than past attempts actually managed

How its faltering first turbo car advanced a Williams-Honda glory era Plus

How its faltering first turbo car advanced a Williams-Honda glory era

STUART CODLING charts the development of the Williams FW09, the ugly duckling that heralded the start of the title-winning Williams-Honda partnership

Formula 1
Sep 25, 2022
The Moss-Ferrari farce that current F1 drivers are thankfully spared Plus

The Moss-Ferrari farce that current F1 drivers are thankfully spared

Recent moves within the driver market have reminded MAURICE HAMILTON of a time when contracts weren’t worth the paper they weren’t written on…

Formula 1
Sep 24, 2022
Audi’s innovative first assault on grand prix racing Plus

Audi’s innovative first assault on grand prix racing

It has been a long time coming but Audi’s arrival in Formula 1 is finally on the horizon for 2026. But it won’t be its first foray into grand prix racing, as the German manufacturer giant has a history both long and enthralling

Formula 1
Sep 23, 2022
The seven factors powering Verstappen's 2022 F1 domination Plus

The seven factors powering Verstappen's 2022 F1 domination

After a tooth and nail and, at times, toxic Formula 1 world championship scrap last year, Max Verstappen's march to a second consecutive title has been the exact opposite. But has he really changed in 2022? Here's a dive into what factors have played a crucial role, both inside the Verstappen camp and elsewhere, in the Dutch driver's domination

Formula 1
Sep 23, 2022
Why Hamilton is still the man to keep driving Mercedes forward Plus

Why Hamilton is still the man to keep driving Mercedes forward

Lewis Hamilton’s words in a recent Vanity Fair interview define both his world-view and his approach to this season: one of perpetual struggle against adversity. As GP RACING explains, that’s what Lewis feeds off – and why, far from being down and nearly out, he’s using his unique skillset to spearhead Mercedes’ revival…

Formula 1
Sep 22, 2022
The time lag of ideas that offers intrigue over F1's future fight Plus

The time lag of ideas that offers intrigue over F1's future fight

The pecking order in 2022's Formula 1 season may look pretty static as the season draws to a close, but the unique nature of the cost cap means that preparation for next season takes precedence. New developments are being pushed back to 2023 - which could mask the technical development war ongoing...

Formula 1
Sep 22, 2022
How one retro event could prove an alluring prospect for Formula 1 stars Plus

How one retro event could prove an alluring prospect for Formula 1 stars

While Formula 1 drivers taking part in retro events can prove costly, as Charles Leclerc discovered at the Monaco Historic Grand Prix, the Goodwood Revival could prove an interesting experiment for today's stars. As the event's own Tourist Trophy race proves it means serious business, a race for current F1 drivers feels as though it’s in line with where the event is currently at

Goodwood Revival
Sep 21, 2022