Aston Martin F1 team retains key sponsor BWT after split rumours

BWT has elected to remain as a sponsor of the Aston Martin Formula 1 team for 2021, despite looking at potential options elsewhere including Williams and Haas

Aston Martin F1 team retains key sponsor BWT after split rumours

The Austrian water treatment company had been replaced as title sponsor at the newly rebranded Aston Martin squad this year, following a successful 2020 campaign with Racing Point that delivered one win with Sergio Perez at the Sakhir Grand Prix.

But with the British sportscar manufacturer cutting ties with Red Bull and taking over the branding of Racing Point, there was no scope for BWT to continue with the same deal it had last year.

The company was left evaluating how best to continue its efforts in F1, and it is understood to have looked at other options with rival F1 teams, before speculation about its F1 plans was ended on Wednesday by the announcement that it would remain as a partner of Aston Martin.

The team confirmed that while the colour of the new Aston Martin will be British racing green, BWT's logos will be present on the car.

A team statement said: "While the look and feel of the new team to be launched on Wednesday 3rd March will be very different, featuring an all-new base colour, today's news ensures that subtle BWT brand accents as well as BWT brand logos will remain a feature of the all-new Aston Martin Cognizant Formula One™ Team livery."

BWT CEO Andreas Weissenbacher said: "I am proud to continue supporting this wonderful team of people and to start a new chapter with Aston Martin's return to Formula 1.

"Having seen the team enjoy such a strong 2020 season, we believe the years ahead are full of great promise and we want to continue supporting this team's journey towards the front of the grid."

BWT had originally hoped to get involved in F1 in 2017 as a sponsor at Mercedes, but was only interested in doing so if it could rebrand the whole car pink.

With Mercedes not willing to move away from its silver colours, a deal was instead struck between BWT and the Silverstone team then known as Force India for it to be principal sponsor for that season.

The company then stepped up to be Racing Point's title sponsor in 2020.

shares
comments
F1 and MotoGP champions Hamilton and Mir get Laureus Awards nominations

Previous article

F1 and MotoGP champions Hamilton and Mir get Laureus Awards nominations

Next article

AlphaTauri reveals new nose design for AT02 F1 car

AlphaTauri reveals new nose design for AT02 F1 car
Load comments

About this article

Series Formula 1
Teams Aston Martin Racing
Author Jonathan Noble
The delay that quashed Aston Martin’s last F1 venture Plus

The delay that quashed Aston Martin’s last F1 venture

Aston Martin’s only previous foray into Formula 1 in the late 1950s was a short-lived and unsuccessful affair. But it could have been so different, says NIGEL ROEBUCK

Formula 1
Apr 10, 2021
Verstappen exclusive: Why lack of car-racing titles won't hurt Red Bull's ace Plus

Verstappen exclusive: Why lack of car-racing titles won't hurt Red Bull's ace

Max Verstappen’s star quality in Formula 1 is clear. Now equipped with a Red Bull car that is, right now, the world title favourite and the experience to support his talent, could 2021 be the Dutchman’s year to topple the dominant force of Lewis Hamilton and Mercedes?

Formula 1
Apr 9, 2021
Are we at peak F1 right now? Plus

Are we at peak F1 right now?

For many, many years Formula 1 has strived to do and to be better on all fronts. With close competition, a growing fanbase, a stable political landscape and rules in place to encourage sustainability, 2021 is on course to provide an unexpected peak

Formula 1
Apr 8, 2021
How crucial marginal calls will decide the Red Bull vs Mercedes battle in F1 2021 Plus

How crucial marginal calls will decide the Red Bull vs Mercedes battle in F1 2021

The longer Red Bull can maintain a performance edge over Mercedes, the better the odds will be in the team’s favour against the defending world champions. But as the Bahrain Grand Prix showed, many more factors will be critical in the outcome of the 2021 Formula 1 World Championship

Formula 1
Apr 7, 2021
How Williams’ new structure adheres to a growing F1 trend Plus

How Williams’ new structure adheres to a growing F1 trend

Williams held out against the tide for many years but, as MARK GALLAGHER explains, the age of the owner-manager is long gone

Formula 1
Apr 6, 2021
When a journeyman driver's F1 career lasted just 800m Plus

When a journeyman driver's F1 career lasted just 800m

Nikita Mazepin’s Formula 1 debut at the Bahrain Grand Prix lasted mere corners before he wiped himself out in a shunt, but his financial backing affords him a full season. Back in 1993 though, Marco Apicella was an F1 driver for just 800m before a first corner fracas ended his career. Here’s the story of his very short time at motorsport’s pinnacle

Formula 1
Apr 4, 2021
The nightmare timing that now hinders Mercedes Plus

The nightmare timing that now hinders Mercedes

Mercedes and Lewis Hamilton took victory at the Bahrain Grand Prix despite, for a change, not having the quickest car. But any hopes of developing its W12 to surpass Red Bull's RB16B in terms of outright speed could not have come at a worse time.

Formula 1
Apr 2, 2021
How Raikkonen's rapid rise stalled his team-mate's F1 career climb Plus

How Raikkonen's rapid rise stalled his team-mate's F1 career climb

Kimi Raikkonen’s emergence as a Formula 1 star in his rookie campaign remains one of the legendary storylines from 2001, but his exploits had an unwanted impact on his Sauber team-mate’s own prospects. Twenty years on from his first F1 podium at the Brazilian GP, here’s how Nick Heidfeld’s career was chilled by the Iceman

Formula 1
Apr 1, 2021