When Lando Norris spoke over the winter of needing to get more serious, and cut down a bit on his online banter, many in Formula 1 weren't convinced that such a move would really come to pass. After all, Norris' infectious sense of fun and his online presence through his sim racing commitments would mean he would never find it easy to switch off his followers and wipe away his cheerful spirit.
How thankful we are now that Norris found it so hard to really change because, at a time when Formula 1's season has been put on hold, he's exactly the showman we all need.
The McLaren driver's presence in Sunday night's bumper F1 Esports double-header - with the #NottheBahGP and the Virtual Grand Prix - was the perfect proof of this. Yes, he was always going to be the centre of attention. But, rather than it being for some sensational driving that allowed him to triumph against the professional sim racers, this time he grabbed the spotlight for being himself. Fun, cheeky, friendly and mischievous - and perfectly playing to his audience.