Word has it that before Kimi Raikkonen surprised everyone by referring to Formula 1 as a "hobby" ahead of last weekend's Chinese Grand Prix, the 2007 world champion struck fear into a senior member of his Alfa Romeo team by saying the same thing.
It was not that they felt Raikkonen was not taking his post-Ferrari F1 career seriously, it was the image it would project: 'You can't say that, it seems like you're saying you're on holiday!'
So why did Raikkonen go on to say exactly that in the official F1 press conference? Partly because the 39-year-old never considers what people think about him, or what he says, when he is being honest. But mainly because Raikkonen sees F1 like a "hobby" because he is enjoying himself, and he is at his best when he enjoys himself.