Mick Schumacher is under more pressure than perhaps any other driver in the history of motorsport who has coveted a seat in Formula 1. It's a bold claim, but when has the son of a driver as successful as Michael Schumacher got so close to F1 - or indeed, been signed as a junior at the very team where their father achieved the majority of their success?
Never is the answer. Social media and technology only intensifies the attention. Couple that with the tragic fact that Michael is no longer able to attend grands prix owing to the skiing accident he suffered in 2013, and it's almost as if the motorsport fanbase is reminding itself of the pace, skill, deviousness and general entertainment Michael brought, played out vicariously through his son. It's a fascinating story.
Last weekend in Bahrain, almost every TV outlet had produced dedicated previews of the Formula 2 season ahead. Last year many of these outlets served up only minimal coverage of the races - and yet the grid was strong enough to deliver three drivers to F1.