The Williams FW40 is the first of the 2017 Formula 1 designs to break cover, and after all the talk of new regulations and the dramatic new look of grand prix cars, the initial impression is to ask if it really is a new car?
Of course it is, and Williams has put a huge amount of work into this design, but the regulations are written around the same basic concept as they were last year so inevitably it's recognisable as being from the same family of cars.
To the casual viewer, the cars will not look so different to what we're familiar with from 2016.