When you are on the inside of Formula 1, it feels like you are on the cliff-face of excitement. Everything that is happening around you is so cutting edge that you just can't help but be impressed.
But take a step back and look at F1 like a television viewer or trackside spectator, and you see something completely different. That is something Ross Brawn must keep in mind in his new job with Liberty Media.
I have been on both sides, so I can assure you that this is exactly the problem. I still move mountains to watch grands prix live, but when sitting there, especially when trying to justify it to my wife, I often wonder why I just don't wait to read about the result on Autosport!