"I spent three years planning this. I planned the business, I planned the hospitality, the cars, the drivers, all the races - the thing that I hadn't run through was everyone being lined up on the grid, I hadn't thought of that moment and suddenly it was so big. It was an extraordinary moment and for me, a memory of my life. I don't know if anything will supercede that."
That was W Series CEO Catherine Bond Muir's immediate assessment of the championship's inaugural race, which took place last weekend.
Indeed, there was quite the 'historic' - to use the word that became almost synonymous with the atmosphere at Hockenheim - buzz around the shiny and highly stylised 'W HQ' hospitality unit and base sat in the corner of the DTM support paddock.