When Turn 10 released Forza Motorsport during the halcyon days of the original Xbox, it won the hearts and minds of a generation with a refreshingly experiential kind of racing game.
It was a serious solution for a market with a hitherto immature approach to its audience. Finally, here was a game that understood the physics of driving - and you didn't need to invest in a PC to experience it.
Since then each iteration of Turn 10's iconic title, for one reason or another, has been an essential purchase for Microsoft gamers, racers or not.