The 2007 World Rally Championship brings you its most famous, most traditional event: the fabulous Monte Carlo Rally - live from, er, Valence.
It wouldn't have worked as a sales pitch, would it? Apologies for my ignorance of French provincial towns, but I'd never heard of Valence until this week. It's 250 miles north of Monte Carlo - not exactly just up the road, then. But after last weekend it's certainly on my motorsport map now.
Sadly, I didn't travel south for the WRC season opener. I kept up to pace with progress via autosport.com and its handy text service over the weekend, but it soon became clear that I was missing one hell of a spectacle.
I didn't even catch it on TV, I'm afraid. I sat down early on Sunday evening, remembering to flick through all the shopping channels to find the relative backwater of ITV4 - and then my four-year-old daughter came in. Bedtime in the Smith household means chill-out time courtesy of the good old BBC.