I feel sorry for Sebastien Bourdais. Why? After all, he's not doing bad for himself, is he? You know, three Champ Car titles on the trot, racing for one of the best American teams ever, backed by the biggest and most (in)famous fast-food restaurant chain in the world. Life is hardly treating him badly.
And yet Bourdais' phenomenal achievements in the US have not received the mass recognition he has every right to expect.
On the day he secured his third title at the Surfers Paradise street race, stumbling to an inglorious eighth place finish after colliding with home race hero Will Power, Fernando Alonso was savouring the feeling of becoming the youngest ever double Formula One world champion.
Never mind missing out on world-wide headlines, Bourdais wasn't even the biggest news in Champ Car. Title rival AJ Allmendinger's 'treacherous' defection to NASCAR was the story most people were talking about, not to mention AJ's dramatic pit fire in the race and Justin Wilson's wrist-breaking practice shunt.