F1's new money
On Sunday, Lucky Strike and Mild Seven will exit Formula One, joining West, Benson and Hedges, Gauloises, Rothmans/Winfield - all of whom exited the sport over the last five years. Thus, next year Marlboro will be the only tobacco brand still involved in the sport, having a year ago extended its deal with Ferrari to 2012.
Lucky Strike and Mild Seven have a proud history in the sport: the former entered F1 way back in 1970 and enjoyed associations with world champions and Grand Prix winners; the Japanese brand won no less than four world championships with Benetton/Renault and could conceivably add a further two within the next five days.
Other sponsors will take their place. McLaren were able to poach Vodafone as title sponsor off Ferrari to replace West, whilst Williams found a whole raft of brands, including insurance company Allianz and the Royal Bank of Scotland, to step into the breach once Rothmans pulled out of Formula One.