Ron Dennis's Formula Fun
McLaren chief Ron Dennis believes the discussions on how to improve Formula One should be less about the show and more about the players, and at Imola the Briton gave his ideas on how to bring the fun factor into the sport
Scratch away at the surface of McLaren chairman Ron Dennis's sometimes-criticised polished corporate image, and you will find something very different. Do not for a second think that the man who often shows little emotion sat on the pit-wall is the same one you will find in the paddock, away from the cameras and the spotlight.
For all his steely determination, slick professionalism and passion for victory, Dennis is a man who very much knows how to enjoy himself. Just ask any of his friends, or journalists from media dinners, who have fallen foul of his favourite Cardinal Puff drinking game...
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