Volkswagen and Red Bull
When Audi last week announced their R10 Le Mans challenger in the shadow of Paris' Eiffel Tower, the big surprise was not that it was diesel-powered, but that it bore the Swabian company's traditional war colours and not those of Red Bull, for the commercial partnership between the lifestyle drinks company and the Volkswagen Group, owner of Audi, is, and has been overstated.
Sponsor this year of the executive car company's race-winning DTM effort, Red Bull recently announced that Skoda's works-assisted World Rally Championship entries, too, would carry their colours. Then, VW's 2005 Dakar Touaregs bore the blue of Mr Dietrich Mateschitz's company - and will do so again later this month when the latest version of this most famous of all rally raids starts in Lisbon - whilst SEAT's WTCC Toledos proudly carried the bull logo on their way to numerous victories.
So, given that the Volkswagen Group encompasses four mainline brands - VW, Audi, Skoda and SEAT - and all are, to some extent, beneficiaries of Red Bull's motorsport marketing spend, it is clear that Mateschitz's once-obscure sugar/water/caffeine canning company enjoys more than merely a casual relationship with Europe's largest carmaker.